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Platforms Featured APAC

‘Jurassic World’ franchise invites APAC fans for first-ever regional virtual run

Singapore – Seen as a new way to engage fans in Asia-Pacific who are long supporting the franchise, ‘Jurassic World’, the well-known franchise derived from the 2015 sci-fi action film of the same name, has invited fans to participate in its first-ever virtual run ‘Jurassic World RUN!’ dedicated to fans in the region.

Said virtual run is made possible by CNeX, a meetings, incentives, conventions, and exhibitions (M.I.C.E.) and project management company headquartered in Singapore, and powered by LIV3LY, a social fitness marketplace for mass participation events in APAC.

Universal’s global master toy partner for Jurassic World, Mattel, is supporting this event. In addition, the virtual run is produced in conjunction with Universal Parks & Resorts. Singapore, Malaysia, The Philippines, Australia, and New Zealand will be the first 5 countries to experience the Jurassic World RUN! Asia Pacific 2021.

Runners are required to download and use the MOVE by LIV3LY app in order to unlock and access the exciting augmented reality experiences that will enhance their journeys. As they work to complete their registered distances of 5km, 10km, or 21km, runners will unlock successive milestones of assistance in their journey to ‘escape’ from Isla Nublar, derived from the fictional island depicted in the movie franchise. 

Each milestone that they unlock will bring them deeper into the adventure and closer to the virtual finish line. The MOVE app will bring the thrills and awe of Jurassic World to life through augmented reality that can be experienced anywhere and anytime; even right in their own neighborhoods.

Participants can start clocking in their times and distances from 26 July to 30 September. Apart from using the app on their phones, MOVE by LIV3LY app also supports wearables and preferred running trackers; runners can simply sync their devices to the MOVE app, via Apple Health or Google Fit.

Finishers for all categories are entitled to an exclusive finisher T-shirt to celebrate their escape from Isla Nublar. Also, all finishers of 10km and 21km will receive their very own finisher medal to celebrate their bravery and commemorate their adventures with Jurassic World RUN! Asia Pacific 2021. For the convenience and safety of all participants, all entitlements will be delivered right to their doorstep upon completion of their registered distance.

All participants are required to adhere strictly to the laws and regulations of their country of residence to stay safe and well while participating in the Jurassic World RUN!

Categories
Marketing Featured Southeast Asia

MARVEL invites SEA fans for its first-ever virtual run

Singapore – Media franchise MARVEL is hosting a virtual run for its MARVEL fans across the Southeast Asia region, in collaboration with social fitness and marketplace company LIV3LY.

The run is centered for fans to be inspired by MARVEL’s heroes such as Black Panther, Black Widow, Captain America, Captain Marvel, and Hulk, and embody inner potential through collaborative racing and teamwork.

Those who are interested to participate can choose to run solo or go in groups of 2-3, as long as participants will abide by their local government protocols on joining in group activities.

The race is available at distances of 5KM, 15KM and 25KM, and are categorized by individual, parent-child tandem, or team of 2-3 races.

All registrants are entitled to an exclusive MARVEL Virtual Run drawstring bag and a themed finisher tee, while those who will be able to successfully finish the 15KM and 25KM categories will receive a MARVEL Virtual Run trophy. Participants can also take part in MARVEL Virtual Run challenges to win other prizes.

The race is open for participants in Singapore, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Cambodia, and Brunei.