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Platforms Featured Southeast Asia

LIV3LY partners with Atome to offer BNPL options for NFTs

Singapore – Social fitness platform LIV3LY has partnered with Atome, a Buy Now Pay Later (BNPL) brand, to introduce flexible instalment payment options for LIV3LY’s 1000 NFTs (non-fungible tokens). 

This is the first kind of partnership in the Asia Pacific region where users can have the option to use a BNPL platform option to purchase NFTs. Atome is the first BNPL operator in Asia to partner with a merchant to enable the purchase of NFTs using buy now pay later payment options. 

In Q2 of 2022, LIV3LY launched a one-time exclusive release of 1000 NFTs targeted at fitness and lifestyle enthusiasts. These NFTs are a tradable digital bib that comes with perpetual real-world privileges such as shareable complimentary runs, access to private events and launches, front-row at races, VIP services at physical events and revenue share. 

CEO of LIV3LY, Jeffrey Foo, said, “As the pandemic measures loosen up, the conduct of more running events and sharing sessions of our NFTs will provide more knowledge and confidence to the mainstream market. Today’s technology allows us to revitalise and shape the future of the live events industry.”

As a game changer, LIV3LY expressed their excitement to embark on this journey with more than 300 thousand organic members within their community. “In this way, we can build on our user experience and increase customer loyalty in the long run,” said Foo.

Customers who purchase LIV3LY’s NFTs, will also have access to varying privileges and benefits depending on the tier of the NFT purchased. As of May 2022, more than 20 per cent of the 1000 NFTs have already been bought. Through LIV3LY’s partnership with Atome, NFT buyers will now be able to split their purchases into deferred zero-interest instalments by checking out with Atome. To pay, users first have to download Atome’s app and register an account, before selecting Atome as the payment method. 

Regional Head of Commercial at Atome, William Yang, said, “We are thrilled to partner with LIV3LY, a leading social fitness company which has organised many iconic live events in the region and international runs. We want to be able to offer more payment options for digital assets as the world and also our consumers become more familiar with the growing metaverse and Web3. This partnership enables LIV3LY’s customers to purchase the running-related NFTs through our flexible payment options, making NFTs more affordable to buyers looking to engage in the metaverse.” 

Buy now pay later is expected to be Asia’s fastest growing online payment method by 2025. Between 2021 and 2025, buy now pay later arrangements are expected to grow at a compound annual growth rate (CAGR) of 40% and double their share of transaction value from 4% to 8%, according to the 2022 Global Payments Report by Worldpay from FIS.

Atome also plans to announce more NFT-related partnerships in the coming months this year.

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Platforms Featured APAC

‘Jurassic World’ franchise invites APAC fans for first-ever regional virtual run

Singapore – Seen as a new way to engage fans in Asia-Pacific who are long supporting the franchise, ‘Jurassic World’, the well-known franchise derived from the 2015 sci-fi action film of the same name, has invited fans to participate in its first-ever virtual run ‘Jurassic World RUN!’ dedicated to fans in the region.

Said virtual run is made possible by CNeX, a meetings, incentives, conventions, and exhibitions (M.I.C.E.) and project management company headquartered in Singapore, and powered by LIV3LY, a social fitness marketplace for mass participation events in APAC.

Universal’s global master toy partner for Jurassic World, Mattel, is supporting this event. In addition, the virtual run is produced in conjunction with Universal Parks & Resorts. Singapore, Malaysia, The Philippines, Australia, and New Zealand will be the first 5 countries to experience the Jurassic World RUN! Asia Pacific 2021.

Runners are required to download and use the MOVE by LIV3LY app in order to unlock and access the exciting augmented reality experiences that will enhance their journeys. As they work to complete their registered distances of 5km, 10km, or 21km, runners will unlock successive milestones of assistance in their journey to ‘escape’ from Isla Nublar, derived from the fictional island depicted in the movie franchise. 

Each milestone that they unlock will bring them deeper into the adventure and closer to the virtual finish line. The MOVE app will bring the thrills and awe of Jurassic World to life through augmented reality that can be experienced anywhere and anytime; even right in their own neighborhoods.

Participants can start clocking in their times and distances from 26 July to 30 September. Apart from using the app on their phones, MOVE by LIV3LY app also supports wearables and preferred running trackers; runners can simply sync their devices to the MOVE app, via Apple Health or Google Fit.

Finishers for all categories are entitled to an exclusive finisher T-shirt to celebrate their escape from Isla Nublar. Also, all finishers of 10km and 21km will receive their very own finisher medal to celebrate their bravery and commemorate their adventures with Jurassic World RUN! Asia Pacific 2021. For the convenience and safety of all participants, all entitlements will be delivered right to their doorstep upon completion of their registered distance.

All participants are required to adhere strictly to the laws and regulations of their country of residence to stay safe and well while participating in the Jurassic World RUN!

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Marketing Featured Southeast Asia

MARVEL invites SEA fans for its first-ever virtual run

Singapore – Media franchise MARVEL is hosting a virtual run for its MARVEL fans across the Southeast Asia region, in collaboration with social fitness and marketplace company LIV3LY.

The run is centered for fans to be inspired by MARVEL’s heroes such as Black Panther, Black Widow, Captain America, Captain Marvel, and Hulk, and embody inner potential through collaborative racing and teamwork.

Those who are interested to participate can choose to run solo or go in groups of 2-3, as long as participants will abide by their local government protocols on joining in group activities.

The race is available at distances of 5KM, 15KM and 25KM, and are categorized by individual, parent-child tandem, or team of 2-3 races.

All registrants are entitled to an exclusive MARVEL Virtual Run drawstring bag and a themed finisher tee, while those who will be able to successfully finish the 15KM and 25KM categories will receive a MARVEL Virtual Run trophy. Participants can also take part in MARVEL Virtual Run challenges to win other prizes.

The race is open for participants in Singapore, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Cambodia, and Brunei.