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Former Mumbrella journalist Abigail Dawson joins Special Group as brand director

Australia – Australian-based independent creative agency, Special Group has appointed Abigail Dawson to the newly created role of brand director

In her new role, Abigail will be responsible for steering the Special Group narrative, overseeing the agency’s business development and PR strategy and management. 

Prior to joining the agency, Dawson spent the last four years as a journalist at the marketing publication Mumbrella, where she held positions including senior content journalist, senior reporter, and advertising and comms reporter. 

Abigail will report to CEO Lindsey Evans. Evans said, “Despite the rollercoaster challenges of COVID -19, we are incredibly fortunate to be in a position to invest in our own brand’s development. We are thrilled to welcome Abigail to the Special Group family. She brings deep industry knowledge and fierce passion and we can’t wait to see that manifest at Special Group.” 

Meanwhile, Dawson shared that the move was part of her plan to fully live out her passion.

“I am incredibly grateful to the team at Mumbrella. The growth and development I have made over the last four years will stay with me forever, but now feels like the right time to follow my passion for advertising and explore new opportunities,” said Dawson.