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Clemenger BBDO Sydney announces Lewis Steele as new head of social

Sydney, Australia – Advertising agency Clemenger BBDO in Sydney has appointed Lewis Steele, former head of social and content at creative communications agency Connecting Plots, to assume the role of head of social.

Steele brings with him 15 years of experience working on both the client and agency sides. Aside from his recent role at Connecting Plots, he has also worked with media agency One Green Bean in London and Sydney, where he held accounts including Heineken, Sky TV, and Sydney Water. 

In addition, Steele has previously worked at NRMA Motoring & Services locally and with The Coca-Cola Company abroad in a multi-market role based in London.

In his new role, Steele will be leading Clemenger BBDO Sydney’s social and content arm, Flare Sydney.

Commenting on his appointment, Steele said that he is pumped to be joining the team, and he looks forward to growing and developing the Flare offering.

“Flare answers a clear need in the market for more agile, culturally in tune, and impactful social creative, and with the agile team structure and network backing we are perfectly placed to continue to deliver on this. We’re a fast and curious bunch, and we have access to some of the country’s best talent across multiple disciplines in the Clemenger Group, all under one roof,” said Steele.

Meanwhile, Pete Bosilkovski, CEO of Clemenger BBDO Sydney, said that the social and content offering Flare has experienced growth over the past 12 months and they are excited to bring in a well-accomplished and modern thinker like Steele into the business. 

“Lewis brings a progressive point of view on the digital and social media landscape having worked at Coke and some of the best digital and social agencies in the country. His body of innovative and culturally driven work on some of the biggest brands in the world is most impressive,” said Bosilkovski.

Most recently, Clemenger BBDO Sydney has also announced the appointment of Graham Sweet as the new head of brand planning. He was tasked to handle the overall brand planning of the agency.