Manila, Philippines – Philam Life, the Philippines-based insurance company by multinational insurance and finance firm AIA Group, has partnered with India’s growth marketing platform Lemnisk, to implement a Customer Data Platform (CDP), aiming to deliver an orchestrated and personalized customer experience.

Lemnisk provides CDP-led personalization and real-time marketing automation solutions that deliver customer experiences that aim to bring increased conversions, retention, and growth for enterprises.

During the pilot engagement, Lemnisk will be collaborating to amplify Philam Life’s digital leads funnel and increase existing customer engagement on its digital properties.

According to Philam Life’s CMO Leo Tan, the insurance company is at an exciting time where the pandemic has pushed them to fast track the development of their digital capabilities. 

“Piloting a CDP is the first step towards a more customer-centric approach in lead generation and we are excited to welcome Lemnisk onboard as we collaboratively create a more relevant and stronger leads management program that will benefit potential customers,” said Tan.

Meanwhile, Subra Krishnan, the CEO of Lemnisk, commented that they are immensely excited at the opportunity to partner with Philam Life in its journey to create an engine for phenomenal customer experience and amplify its business objectives. 

“The pandemic has mandated a strong data strategy foundational to long-term customer value and the way brands like AIA Philam Life have responded truly sets them apart. We look forward to innovating together and exploring valuable use cases,” said Krishnan.