Manila, Philippines – The popularity of ‘Hallyu’, or the Korean Wave, has deeply taken Filipino fans by storm today, and with this, influencer marketing agency, Gushcloud, has recently partnered with e-commerce platform Lazada in the Philippines, to launch a new LazLive show titled, ‘Reel K-Hauls’.

Jessica Lee, which is a talent of Gushcloud, will be hosting the series. She is a content creator that has over 600,000 subscribers on YouTube and 73,000 followers on Instagram.

Reel K-Hauls aims to ride on the hallyu wave, showcasing popular Korean brand products and the beauty of Seoul, South Korea. With weekly themes highlighting Korean beauty and Korean cuisine, the LazLive series seeks to be the gateway for Filipinos to shop and see the city from the comforts of their homes. The show is set to run for 12 weeks, every Friday from 5:30 pm to 6:30 pm PHT on LazLive.

Shynne Santos, the regional operations head of live commerce at Gushcloud, noted that as people are now embracing the new platform of selling, which promotes live streaming here in the Philippines, the agency is helping to connect with the needs of the people who are working and staying at home and the brands.

“With more than 14,000 views and it being the pilot episode of Gushcloud’s Live commerce Project, it is safe to say that this weekly LazLive, featuring our very own Jessica Lee, will be a hit to the Filipinos,” said Santos.

Meanwhile, Andrew Lim, Gushcloud’s country director for Korea, commented, “We are truly excited to be pushing the cross-border envelope from Korea to the Philippines by partnering with the Lazada Philippines team. We hold strong conviction in live commerce as a cross-border sales and marketing tool, and will continue to invest in this emerging business.”

Jamie Paraso, Gushcloud’s country director for the Philippines, said that over the years, they have seen how Filipinos have ridden the Hallyu wave, making this a very strategic partnership with Lazada. 

“Leveraging on our globality as a firm, we are now able to bring viewers from the Philippines to Seoul virtually through Reel K-Hauls with Jessica Lee. Alongside this strategic approach is Gushcloud’s promise to enrich our talents’ versatility in the digital space,” said Paraso.