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Tag: Launch

Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Posted on July 10, 2024
by Teddy Cambosa
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
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New streaming platform SOOP to launch globally, partners with esports stars for exclusive content
Posted on May 22, 2024
by Aliza Carmona
SOOP, a new live streaming platform, will launch its global beta on June 5, 2024, featuring intuitive features and exclusive original content through partnerships with top esports personalities like Faker and other gaming streamers and game publishers.
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Adjust
Adjust launches AI-powered tool ‘InSight’ for marketers to enhance campaign ROI
Posted on May 21, 2024
by MARKETECH APAC
Marketers may now use incrementality analysis to gauge the effect of particular marketing initiatives, including budget increases, on return on investment (ROI) because of the launch of Adjust's InSight in the INSEA area and other markets worldwide. This facilitates ROI-positive decision-making by allowing...
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Pepsi fizzes into a new era with latest campaign launch in Thailand
Pepsi fizzes into a new era with latest campaign launch in Thailand
Posted on February 29, 2024
by Teddy Cambosa
Conceptualised with VaynerMedia, Pepsi introduced its new logo and positioning in Thailand dubbed ‘Thirsty for More’ (‘ซ่าหน่อยมั้ย?’), with a massive on-ground, social and OTT takeover alongside Kpop girl group Babymonster. 
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MARKETECH APAC empowers businesses on future of online commerce with launch of inaugural ‘E-Commerce Marketing Series’
Posted on February 13, 2024
by Aliza Carmona
The state of e-commerce today is characterised by unprecedented growth, innovation, and transformation. As the e-commerce landscape continues to evolve quickly, the need for continuous learning and collaboration has never been more crucial for businesses to stay on trend and thrive in today’s econom...
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Lion & Lion launches new social media consultancy, ‘Social IntelliSync'
Posted on January 31, 2024
by Aliza Carmona
Digital agency network Lion & Lion has officially unveiled ‘Social IntelliSync’, a social media consultancy practice that underscores the agency’s commitment to pioneering creative solutions.
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MARKETECH-PHOTOS-_1_
Grab opens first physical merchant centre to support SG SMEs
Posted on November 15, 2023
by Teddy Cambosa
Grab has recently announced the opening of its first physical merchant centre in Singapore in order to support local SMEs in their digital growth, as well as offering them a physical space for networking.
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DEPT launches new practice to help brands with AI solutions
DEPT launches new practice to help brands with AI solutions
Posted on February 24, 2023
by Teddy Cambosa
With a multidisciplinary team of over 400 specialists, DEPT/AI boasts a client portfolio, including Philips, Google, and eBay. 
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EssenceMediaCom launch
GroupM officially launches combined global agency EssenceMediaCom
Posted on February 1, 2023
by Teddy Cambosa
The combined global agency serve as a 'breakthrough' agency that will provide new integrated media solution for brands.
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Lotame debuts next-gen data platform to optimise first-party data
Lotame debuts next-gen data platform to optimise first-party data
Posted on January 26, 2023
by Teddy Cambosa
Lotame's next-generation data platform Spherical aims to empower brands and media owners to drive growth and revenue through actionable data.
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