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Tag: Launch

BOLT IN TAIWAN
Bolt shifts into gear in Taiwan, marking its inaugural East Asia expansion 
Posted on September 29, 2025
by Sharona Nicole Semilla
Taipei, Taiwan – Bolt has launched its ride-hailing service in Taiwan, introducing a new option for people in Taipei to move around the city and earn.  Operating in more than 600 cities worldwide, the company brings global expertise tailored to local needs. Its entry marks its first in East Asia...
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GRAB AI RIDE
Grab debuts first-ever autonomous ride in SG following partnership with WeRide
Posted on September 22, 2025
by Sharona Nicole Semilla
Singapore – Grab, in partnership with global autonomous vehicle (AV) company WeRide, has announced the launch of Ai.R, an autonomous passenger service set to begin operation in Punggol this month.  Ai.R, short for Autonomously Intelligent Ride, is the first AV service selected by Singapore’s Land...
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LE LUMIERE’S RELAUNCH
Malaysia’s Le Lumiere relaunches with new story-led campaign, “Every Sparkle Tells a Story”  
Posted on September 15, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – Malaysian jewellery house Le Lumiere, celebrated for its precision-cut diamonds and refined craftsmanship, has entrusted its relaunch campaign to FCB SHOUT following a competitive pitch.  The appointment signals a bold step for the Tomei Group brand as it redefines its place...
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havas health expansion taiwan office
Havas Health Network enters Taiwan with launch of new healthcare communications hub
Posted on September 10, 2025
by Aliza Carmona
Taiwan – Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region. The new agency will operate within the Havas Taiwan Village, a model that brings together creative, media, and health capabilities under one framework. The structure...
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havas-india-csa
Havas India launches CSA to boosts data-led solutions, appoints Gaurav Seth as new managing director
Posted on October 4, 2024
by Aliza Carmona
In a move to boost its data-driven marketing capabilities, Havas India has launched CSA, the global technology, data, and analytics arm of Havas, helping brands leverage customer data to drive growth and meaningful results.
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Lead generation agency Reachly announces APAC launch
Lead generation agency Reachly announces APAC launch
Posted on September 5, 2024
by Teddy Cambosa
Both McDowell and Garcia bring a wealth of experience to the table. With over ten years in digital marketing and leadership at Primal, McDowell has a deep understanding of building successful sales pipelines. A former lead generation consultant, Garcia has implemented strategies for over 450 clients,...
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cake-shop-launch
Adtech startup Cake.Shop launches in Australia, promising transparent programmatic ad services
Posted on July 16, 2024
by Aliza Carmona
Cake.Shop, an adtech startup, has officially launched in Australia, offering brands and agencies innovative programmatic ad buying services that emphasise transparency and rich media creative ad targeting.
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Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Posted on July 10, 2024
by Teddy Cambosa
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
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soop-launch
New streaming platform SOOP to launch globally, partners with esports stars for exclusive content
Posted on May 22, 2024
by Aliza Carmona
SOOP, a new live streaming platform, will launch its global beta on June 5, 2024, featuring intuitive features and exclusive original content through partnerships with top esports personalities like Faker and other gaming streamers and game publishers.
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Adjust
Adjust launches AI-powered tool ‘InSight’ for marketers to enhance campaign ROI
Posted on May 21, 2024
by MARKETECH APAC
Marketers may now use incrementality analysis to gauge the effect of particular marketing initiatives, including budget increases, on return on investment (ROI) because of the launch of Adjust's InSight in the INSEA area and other markets worldwide. This facilitates ROI-positive decision-making by allowing...
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