Kuala Lumpur, Malaysia – Dentsu in Malaysia has named advertising veteran Kunal Roy as its CEO for the ‘Creative’ line of service. The CEO role is a newly created position following the global network’s restructuring which saw it dividing the business into three main lines namely, Creative, Media, and CRM, and which was first announced in late 2019. 

Dentsu said Roy will be initiating the transformation of dentsu malaysia’s Creative line of service in tandem with parent network dentsu international’s brand evolution and simplified business model, developing a modern creativity offering underpinned by a new delivery model called ‘AOR – agency of record – on demand’.

Roy brings with him 20 years’ worth of award-winning work with marquee agencies such as Leo Burnett, Saatchi & Saatchi, Cheil Worldwide, Ogilvy, BBDO, and TBWA. He has a demonstrated track record in building brands with clients like Samsung, Coca-Cola, adidas, McDonald’s, Unilever, P&G, as well as Axiata and Maxis, among others. Previously, Roy led Leo Burnett to achieve ‘Agency of the Year’ at the prestigious awards Effie in 2019, then a double Effie ‘Agency of the Year’ for 2020 and 2021. 

CEO of dentsu malaysia, Kien Eng Tan, who himself has just been appointed in February this year, said that they have ambitious plans for dentsu malaysia as a creative powerhouse, and that things would only be looking upward from here now with Roy onboard with his award-winning strategic and creative experience. 

“Kunal will be partnering the Malaysian media and CXM team as well as the network to drive end-to-end creative solutions to ensure our clients achieve sustainable growth,” said Tan. 

Meanwhile, the new Creative CEO commented, “I am truly excited to take on this role at Dentsu. I have always believed that creativity has the power to transform businesses, brands, and peoples’ lives. Dentsu’s heritage is rooted in innovation and a forward-thinking culture; that along with the dynamic talent in Malaysia will only propel me further to bring together meaningful creative solutions to augment our clients’ businesses and make their brands magnets.”

Dentsu Malaysia is made up of six brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, and Merkle. Aside from Roy and Tan, the agency in Malaysia has also announced in January this year Dheeraj Raina as CEO of the Media line.