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Koren Wines appointed as Xero’s new MD for Asia

Singapore – Global small business platform Xero has appointed Koren Wines as its new managing director for Asia, where she will lead the team in delivering continued success in Asia, helping to grow the customer base, and advance Xero’s position as a leading cloud accounting software provider. 

She brings more than 20 years of experience leading marketing, sales and business transformations teams in global markets including Singapore, Hong Kong and Vietnam. 

Wines first joined Xero in 2017, where she established Xero’s global sales enablement function before moving on to create a global enterprise Project Management Office. She was most recently the global general manager of WorkflowMax (WFM), a Xero product. Through that previous role, Wines led the development of WFM’s customer-focused business and culture, aligning the team with a clear strategic vision, for its continued success and growth.

Speaking on her appointment, she said, “I am incredibly excited about the opportunity to lead our Asia business to grow our brand and industry leadership across the region, working closely with our customers and partners to strengthen the small business community and ecosystem. Asia is a vibrant, dynamic and exciting region and I am thrilled to be leading Xero’s growth journey here.”

Meanwhile, Joseph Lyons, managing director for Australia and Asia at Xero, commented, “We are excited to have Koren take the helm as Managing Director for Xero Asia. Koren has a proven track record in leading teams to deliver exceptional B2B customer experiences along with strong commercial performance and growth. During her tenure at WFM, she drove the development and implementation of key customer focused initiatives that have been crucial to positioning WFM for its next phase of growth.”