Tag: Kopi Kenangan

Singapore – Indonesian coffee startup Kopi Kenangan has finally made its debut into the Singaporean market on September 26. The debut branch, located at Raffles City, marks the coffee brand’s foray into the diverse Singaporean market, amidst a growing coffee market in the tiny nation. Since its inception in 2017, Kopi Kenangan has a total of 900 stores in 3 countries, including 67 cities across Indonesia, and more than 20 stores in Kuala Lumpur, Malaysia.

In an exclusive interview with MARKETECH APAC, Kopi Kenangan stated that its Singaporean debut not only marks their continued foray into the the Southeast Asian market but also in response to a thriving local coffee scene in Singapore. 

“It has always been our vision to transcend the conventional perception of Indonesia’s exceptional coffee beans and introduce them to the world as a brand and not just a commodity. Our aspiration is to introduce the world to the unparalleled richness and flavor of Indonesian coffee, and our store opening in Singapore marks another milestone in achieving that vision,” they said.

For the company, the expansion matches well with their vision of of combining local tastes with a global palate, as well as setting it as a vital steppingstone for their expansion in the region and globally.

“In terms of Kenangan Coffee’s SEA expansion, Singapore has always been on our radar due to its unique position as an F&B hub. From a multicultural society to being an international hub, Singapore is an ideal gateway to the global arena and introducing our brand to this market would allow us to reach a wider audience,” they also told MARKETECH APAC.

It is also worth mentioning that prior to Kopi Kenangan’s Singapore expansion, the company first noted local consumer trends in order to tailor their local coffee offerings better for customers, as well as establishing its ‘Kenangan Coffee Training Academy’ in Singapore, offering comprehensive training to their baristas ahead of their inaugural store opening.

Moreover, they have also found that Singaporean consumers are increasingly looking out for more accessible options for coffee, especially given that more international brands are entering the market with a premium price range. 

“The profound love that Singaporeans have for coffee, from kopitiams to contemporary cafés, was also what inspired Kenangan Coffee’s leap into this vibrant market. The city’s robust local coffee scene and its global F&B prominence make our expansion here a pivotal milestone, and we are thrilled to introduce our authentic Indonesian coffee flavors to Singapore,” the company explained.

While Kopi Kenangan firmly believes that there are abundant opportunities in Indonesia, their international expansion has become a necessity as they are confident that their products and business model will be warmly embraced in key markets across the ASEAN region.

“Our brand started in our belief to create accessible and affordable high-quality coffee, and that has been at the heart of all our stores, even as we expand into international markets. We differentiate ourselves from other competitors in this increasingly saturated coffee scene by adhering to strict raw material processing standards, and by deploying the highest-grade, best-in-class coffee equipment such as the Black Eagle Maverick Machine,” they said.

When asked what’s next for the coffee brand, they stated that their marketing strategy across Southeast Asia, including Singapore, would focus on highlighting their unique selling points and value propositions, to allow them to differentiate themselves from their competitors.

“A solid marketing strategy also involves market research and analysis, which helps in understanding customer needs, preferences, and behavior. We believe that this knowledge is crucial for us to meet evolving customer demands – besides conducting the consumer research prior to our entry into Singapore, we also have a propriety mobile application that offers a streamlined, omnichannel customer experience,” they concluded.

Jakarta, Indonesia – In conjunction with Indonesia’s Independence Day celebration, Kopi Kenangan, a local-based retail F&B chain known for its coffee products, has partnered with NFT creator Karafuru and digital service provider ADA Asia to launch a new campaign to honour the Modern Day Heroes.

Through the campaign, Kopi Kenangan Hanya Untukmu introduces eight modern heroes who are highly relevant for Gen Z. The eight characters are chosen to represent the everyday heroes of Indonesia from different walks of life, from courier drivers to corporate workers, and from medical frontliners to content creators. All of which are contributing to the country in their own unique way. 

Moreover, Karafuru NFT used its magic hands to bring to life the eight modern heroes of Gen Z. Each character is given its own character and attributes, making it unique and relatable to each of the modern-day heroes’ daily struggles.

The collaboration can be found in the limited edition of Kopi Kenangan Hanya Untukmu x Karafuru coffee bottles in Indonesia.

Faradi Bachri, country director at ADA Asia, shared that their findings show that Gen Z has a peculiar spirit in celebrating Independence Day, and they want to instil the true meaning of Gen Z spirit by inviting them to appreciate the battles and challenges of modern-day heroes from all walks of life.

“Through the modern heroes concept that ADA prepared, we want to remind Gen Z to not forget the spirit of perseverance, which is the essence of Independence Day,” said Bachri.

Meanwhile, Karafuru said, “It was fun to design the artworks that are highly relatable to the audience in Indonesia. Despite the fact that we merely portray eight modern heroes, I believe that hundreds of heroes were mentioned and celebrated by Indonesians aside from these eight individuals.”

Jakarta, Indonesia – Kopi Kenangan, a local-based retail F&B chain known for its coffee products, has recently concluded its series C funding amounting to US$96m, officially making it unicorn. Said funding will help the company accelerate the expansion of its new brands, Cerita Roti, Chigo and Kenangan Manis across Indonesia, and will continue to build the network and broaden its footprint internationally.

The funding round was led by Tybourne Capital Management, with participation from existing investors including Horizons Ventures, Kunlun, and B Capital, and new investor Falcon Edge Capital. The funding round comes as Kopi Kenangan is seeing strong domestic demand for its expanded product offerings such as its bread brand Cerita Roti, its ‘chicken on the go’ brand Chigo, and soft-cookies brand Kenangan Manis, as well as the continued rapid growth of its home-grown coffee brand including the latest topping addition, Sultan Boba.

The company, founded in 2017, targets the gap in the market in Indonesia between the high-priced coffee served at international coffee chains and the instant coffee sold in the country’s many street stalls. Customers are offered the convenience of ordering through an app and either having coffee delivered to their doorstep or picking it up at one of Kopi Kenangan’s many stores across the country.

Edward Tirtanata, co-founder and CEO at Kopi Kenangan, said, “The continuing support of our investors, as well as the new backers in this funding round, is a testament to our continued focus on increasing store productivity and using technology to create the best user experience for our customers.”

He added, “Our mission is to be the most-loved consumer brand in Southeast Asia and, as part of our five-year vision, we remain committed to rapidly expanding our footprint to thousands of stores across Southeast Asia and broadening our offerings.”