Australia – SpringServe, the ad serving platform acquired by Magnite, has announced the appointment of Mete Bargmann as commercial director for JAPAC and Kok On Chew as director of client solutions.

Bargmann will be responsible for planning, developing, and implementing commercial strategies to support and accelerate the growth of SpringServe throughout APAC. He is expected to bring his 15 years of digital advertising experience to the new role.

Prior to joining SpringServe, Bargmann previously held the position of head of business development for Asia at Magnite, working with publishers and broadcasters across Europe and Asia to develop their advertising businesses and strategies.

Meanwhile, Chew will be based in Singapore and will be providing technical support for SpringServe’s product suite in the APAC region. 

He is expected to bring his experience in designing and implementing OTT video streaming solutions in the media technology sector to his new position. 

Before SpringServe, Chew previously spent 18 years working at Harmonic, Inc. as presales and SaaS manager where he handled architectural design efforts and implementation of cloud-based OTT video streaming solutions, amongst other responsibilities.

Magnite has also previously acquired revenue management platform Carbon to accelerate publisher audience activation.