Toronto, Canada – Global independent programmatic digital out of home (DOOH) ad tech company Hivestack has announced the appointment of Kira LeBlanc as its newest global chief marketing officer, effective 1 April this year and will be responsible for leading the team responsible for the company’s global marketing across all of its over 25 markets.

LeBlanc will report directly to Andreas Soupliotis, co-founder and CEO of Hivestack, working closely with the C-suite team at Hivestack. She will lead and scale the global marketing team that includes digital marketing, product marketing, content, communications, localization, creative as well as the regional marketing leads across EMEA, the Americas and APAC.

She first joined Hivestack in early 2021 when the company announced its global expansion and has since expanded her role to VP of global marketing. Prior to Hivestack, LeBlanc held positions at globally scaled organisations such as AOL, Oath, Verizon Media (now Yahoo) and several other digital media companies, along with her former work as a consultant supporting small and medium businesses and start-ups working on digital transformation.

According to Hivestack, continued development of the global Hivestack brand and operations will be a crucial part of the role but it will also be expected that the CMO brings a wealth of experience working with international markets which require a focus on building localised, relevant and authentic narratives.

Speaking about her appointment, she said, “It’s an honour to become a member of such a high performance C-Suite team. Leading Hivetsack’s marketing and brand strategy during such a transformative time for our industry is an incredible opportunity. As Global CMO I look forward to delivering across several key priorities, including driving meaningful connections with DOOH publishers to ensure they benefit from programmatic monetization via our SSP/Exchange and ensuring they understand how they can maximise yield across programmatic and direct sales channels via the Hivestack Ad Server and our recently announced Yield Optimization solution.”

She added, “On the other side, I will seek to evangelise to global agency and brand partners that they can plan, activate and measure DOOH globally with great precision via our state-of-the art, audience-driven DSP, or by working with our brilliant omni-channel DSP partners. Put succinctly, I am thrilled to help shape the future of programmatic DOOH as Hivestack’s global CMO.”

Meanwhile, Soupliotis shared, “I am so very thrilled to offer the well-deserved appointment of Global Chief Marketing Officer to Kira. Kira has demonstrated a unique ability to dig deep into the business while maintaining a prudent peripheral view of the industry. Since joining Hivestack last year, she has played an integral role in supporting the growth of our global operations and business development, building out our multi-language digital and social media ecosystem, growing our team and the necessary infrastructure for our marketing operations across countless new markets.” 

He added, “Her commitment to authenticity and detail is unparalleled which has allowed for her to execute both a global and local strategy without losing the important nuances of each. I am thrilled to have her join the C-Suite at Hivestack alongside our talented global leadership team.”