Hong Kong – Kevin Huang, formerly the managing director for Hong Kong at Carousell, has been appointed by the South China Morning Post (SCMP) as its newest chief operating officer. In his new role, Huang will be leading the media company’s advertising and marketing solutions unit.

He brings with him over 25 years of experience from Hong Kong and the APAC region. Amongst his many career achievements is a persistent track record of spearheading digital, mobile, and advertising businesses through high growth and profitability. 

During his stint at Carousell, Huang has driven the development of the overall business strategy whilst overseeing its operations, marketing, branding, and community engagement. 

He was also previously the head of Birdie Mobile, a local digital-only mobile operator and was the CEO of co-founded adtech Pixels between 2002 and 2018. 

Speaking on his new role, he said, “I am honoured and excited to join the South China Morning Post, a premier English news source on Hong Kong, China and Asia affairs for readers worldwide, and a trusted content and marketing solutions partner for business enterprises across the APAC region. In my new role, I look forward to deepening SCMP’s relationships with prospective and existing partners across industries.” 

Huang added, “Building on The Post’s loyal following from a worldwide audience base, I also look forward to scaling the award-winning content studio and advancing the ad tech stack at SCMP as part of the Post’s full suite marketing and branding solutions offering.”

Meanwhile, Catherine So, who was appointed as the chief executive officer for SCMP in 2022, commented, “Kevin brings with him a wealth of strategic, commercial and operational expertise, as well as an extensive local and regional network across industries. His appointment underscores our ambitions to further scale our tech capabilities to offer innovative marketing solutions to our partners. I am confident Kevin’s skill sets will help take us to new heights as we embark on the next phase of our tech-forward strategy.”