Mumbai, India – With the conclusion of the Ramadan period through the Eid al-Fitr festivities, India-based crowdfunding platform Ketto.org has released a new campaign focusing on the message that in order to see change, it all starts within our actions.
Bearing the campaign name ‘#ChangeStartsWithYou’, the narrative follows the story of two young kids who write letters to each other. However, one grows concerned when he fails to receive a reply from his friend. Later he finds out his friend is in the hospital and struggling to pay hospital bills. He shares his concern with his mother to aid his ailing friend and support the family.
Ketto.org aims that through this campaign, the message of the holy month of Ramadan which brings together family and friends to spread joy and happiness will be manifested. However, many families struggle to celebrate the spirit of festivities as they are battling for life in the hospital and the pile of medical bills is their growing concern. The campaign aims to focus on bringing change in people’s lives by the act of kindness and intend to help others in need.
According to Varun Sheth, CEO and co-founder at Ketto.org, the campaign captures the essence of festivities of how one can be a force for good and can bring change in people’s lives by doing small gestures.
“Thousands of families struggle to celebrate festivals as they are battling for life in the hospital and the heap of medical bills continues to haunt them. The campaign aims to focus on bringing change in people’s lives by the act of kindness and intention to help others in need,” Sheth stated.
Ketto.org responds to the greater need of the Indian population regarding medical needs, as 80% of the population is estimated to lack any form of health insurance, and 63% of all medical emergency costs being out-of-pocket expenses, most families exhaust their entire savings and borrow money at high interest rates to finance their medical costs. Unaffordable medical treatment drives millions of families into the depths of poverty every year. Medical crowdfunding is an alternate option for such people who are in need of urgent money.
“At Ketto, our endeavor is to bridge the affordability gap and make quality healthcare accessible to all. Ketto has hosted over 20,000 campaigns based on facilitating medical needs and raised [more than] INR 200 crores from generous donors in the past year. These campaigns have enabled over 10,000 transplants and critical surgeries,” adds Sheth.