Shanghai, China – Interpublic Group’s media and marketing solutions division IPG Mediabrands has recently appointed Kestrel Lee as the head of Mediabrands Content Studio (MBCS) in China, effective immediately.
Lee, who has over 20 years of industry experience, is a well-known creative expert across all facets of integrated digital marketing including e-commerce and social media. He will be responsible for setting a creative vision and building an innovative, content-forward culture for clients across all platforms and formats in China.
He first entered the industry as an English-Chinese copywriter at advertising agencies including Saatchi & Saatchi, BBH, and Y&R; and then built his industry credentials working across digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, Sapient, and ZENO/Edelman.
He will be reporting to Chris Chen, CEO of Mediabrands China.
“I am thrilled to have Kestrel join us to champion our content proposition as part of our global MediabrandsContent Studio capabilities. With his award-winning track record, creative passion, and in-depth understanding of how content is consumed in China, I truly believe Kestrel will accelerate our business growth through content,” Chen stated.
MBCS was first launched in 2020 by Brendan Gaul, global chief content officer at Mediabrands, and aims to grow the content capabilities within Mediabrands agencies: UM, Initiative, Reprise, Rapport, MAGNA, and Orion; around the world.