Singapore – Keso Kendall, most recently the head of regional strategic accounts for Asia-Pacific, has been promoted by TEAM LEWIS as its newest senior vice president for Asia-Pacific. In her new role, she will be leading the agency’s business in the region following a slew of business wins such as Pizza Hut, Circles.Life, and the Singapore National Youth Council.
Kendall will play a vital part in driving the agency’s overall strategy – expanding its client base, and leading cross-functional teams to deliver results. She will also work closely with the global and regional executive team to further solidify the agency’s position in the market.
She replaces Fairil Yeo, who will be leaving the business for a new role after being at TEAM LEWIS for 8 years. Kendall’s promotion took effect in 1 June this year, and will report to Yvonne van Bokhoven, executive vice president for EMEA and APAC at TEAM LEWIS.
Kendall brings 12 years of experience in PR, marketing, public affairs, branding and communications to the role. With a background covering both B2B and B2C marketing, she has worked with brands across APAC to deliver local, regional and global campaigns that drive business impact.
Commenting on her new role, she said, “I am extremely excited and energised to be stepping up to lead our fantastic APAC team. As the marketing landscape continues to evolve and face new challenges, I know the team will continue to deliver exceptional, impactful and creative work.”
Meanwhile, van Bokhoven commented, “Her extensive experience, industry knowledge, and leadership skills make her the ideal candidate to take our agency to new heights. I have no doubt that Keso will play a key role in driving our continued success and helping us achieve our ambitious goals. We thank Fairil Yeo for his excellent contribution to our business and wish him well for the future.”