India – Azeus Convene, a board portal and management software under Azeus System Holdings, has announced the appointment of Kapil Lad as head of global marketing. In his new role, Kapil will take a leadership position to drive coordinated marketing initiatives for Azeus Convene, oversee the GTM activities, strengthen the marketing processes, and work very closely with sales strategy teams to bridge meaningful connections between sales and marketing teams.
Based in India, Kapil joined Azeus Convene last month from Atos, a French multinational information technology (IT) service and consulting company where he worked as global head of digital platforms, and head of digital marketing for Atos|Syntel for nearly 6 years. Kapil will report to Michael Yap, CEO, executive director and deputy chairman of Azeus Convene.
An extensive B2B marketing leader with over 16 years of experience, Kapil has proven experience with implementing marketing strategies, achieve larger business objectives, increase brand reach and penetration, growing organizations digital and social footprint, and influence sales pipelines through integrated marketing strategies. In his previous stints, Kapil has worked with CitiusTech, ABP Group, and Rank Uno.
On his appointment, Kapil said, “I am quite excited to join Azeus Convene family at such an interesting juncture. Convene is a highly secure, compliant and a unique solution which is trusted by executives and board of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organizations in more than 100 countries.”
Kapil added, “As a company which is on a growth trajectory and rapidly expanding its presence across multiple geographies, I look forward to strengthening the marketing efforts, increasing our branding presence and boosting the demand of our products from multiple regions.”
Michael Yap, CEO, executive director and deputy chairman of Azeus Convene, shared, “Azeus has been rapidly growing its global footprints, servicing customers from some 100 countries. We are investing heavily in talents from India, and we are thrilled to have Kapil on board. We look forward to his contributions in bringing deeper market penetration globally.”
Meanwhile, Lakshman Prasad Singh, board director of Convene India Pvt. Ltd. added, “Convene India is committed to its investment in India. Our journey in India started in 2019 with a vision to setup global R&D & support centre for the Azeus products and services. I welcome Mr. Kapil Lad to the Convene India Family which has now grown to about 100 members.”