Tag: Kantar Profiles

E commerce (1)
​​​​​Nearly 70% of Gen Zs in Southeast Asia choose e-commerce as the platform for discovery and research
Posted on March 22, 2024
by MARKETECH APAC
Around  70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles
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