Bangkok, Thailand — Advertising agency GREY has promoted Kanaporn Hutcheson to chairwoman and named Thipayachand Hasdin as the new CEO of GREYnJ United Bangkok, effective immediately.
The move will put more focus on the studio’s expanding best-in-class capabilities and drive strategic growth for clients and the studio.
Hutcheson, who has over 25 years of experience in the industry, has been the CEO at GREYnJ United since 2020. Among her other achievements, she played a vital role in successfully launching the brand consultancy unit, 4Colors and developing the studio’s e-commerce and other capabilities.
Meanwhile, Hasdin joined as COO in 2020. Leading the operations team, the studio has moved to greater efficiency, innovative solutions addressing changing consumer needs, record-breaking growth, and a headcount expansion of 30 per cent. She is also credited with adding a slew of clients namely FWD Thailand, Samsung, dtac, Singha Beer, and TikTok, to name a few.
Nirvik Singh, global COO and president international of GREY Group, said that Hutcheson and Hasdin have made a big contribution to making GREYnJ United the powerhouse it is today. Singh continued by saying that Hutcheson is an experienced and talented professional who has successfully led the growth of the studio and the business impact on clients.
Singh added, “Hasdin, an astute, collaborative leader, has been instrumental in expanding the studio’s client roster and in promoting a culture of progressiveness and teamwork. I am confident together they will take the studio to even greater heights.”
Meanwhile, Hutcheson commented on her and her colleague’s elevations, saying, “Hasdin is a talented CEO with a tremendous track record of success and deep knowledge and experience. In my new role as chairman, I look forward to supporting the team and driving growth for our clients.”
Hasdin shared, “Amid the changing environment, there are many challenges ahead -whether it’s consumer behaviour, the media landscape or digital transformation – I am ready and committed to bringing strong growth and our famously effective work to all our clients.”
In addition, Thor Santisiri, GREYnJ United‘s highly-respected leadership mentor and an integral influence on the Bangkok studio’s culture, has been conferred with the honorary title of chairman emeritus.