Tag: Kallang Alive Sport Management

Singapore – Global hospitality company Hilton has announced it has signed a multi-year partnership with Kallang Alive Sport Management to offer guests and travellers access to world-class entertainment and hospitality experiences in Southeast Asia. 

The new partnership makes Hilton the official hotel partner of the Singapore Sports Hub. With this, members of Hilton’s hotel loyalty programme ‘Hilton Honors’ will have access to exclusive marquee entertainment and events, including a special access to the coveted Hilton Suite at the Singapore National Stadium. 

As part of the multi-year agreement, Hilton will also offer their loyalty programme members a chance to use their points to redeem exclusive Hilton Suite passes to Taylor Swift’s now-sold-out ‘The Eras Tour’ in Singapore. 

Hilton aims to connect guests, especially fans, seeking exceptional experiences and new travel memories to Singapore’s most iconic moments in music and live sports. By staying with Hilton, guests can collect and accumulate points that they can redeem through the Hilton Honors Experience platform to access unique entertainment experiences. 

This partnership underscores Hilton’s commitment to supporting the global music industry. It also highlights their passion for elevating the stay experience for their guests and creating lasting memories for them. 

Ben George, senior vice president and commercial director for Asia Pacific at Hilton, said, “We are thrilled to be partnering with Kallang Alive Sport Management to bring music and fans closer together. Our collaboration will allow travellers from across the region to experience our signature hospitality and to ‘Stay in the Music’ with Hilton.”

“The incredible synergy between world-class entertainment and the hospitality sector, as seen with concerts such as Taylor Swift’s, propels growth within tourism and the broader economy. Through our partnership, we look forward to being at the crossroads of entertainment and travel, with Hilton’s hospitality taking centre stage. We’re thrilled to bring Hilton Honors members closer than ever to their favourite artists and to the biggest and most talked-about events in both the music and sporting calendars, creating unforgettable moments and lasting memories,” he added. 

Speaking on the partnership, Daryl Yeo, chief operating officer at Kallang Alive Sport Management, also commented, “Our vision is for Singapore Sports Hub to be the preferred destination for live sports, entertainment and lifestyle choices, appealing to both Singaporeans and visitors alike. We are pleased to have a partner in Hilton, an iconic global brand and leader in hospitality, that shares our  vision, and we warmly welcome them as our official hotel partner.” 

Singapore – Kallang Alive Sport Management (KASM) has announced the appointment of global real estate investment company CapitaLand as its new retail operator to manage the retail spaces at Singapore Sports Hub.

In this new partnership, KASM hands the mandate to CapitaLand to oversee and manage the 41,000 square metres of commercial space at the Singapore Sports Hub. This will include the management of the Kallang Wave Mall as well as other retail spaces located in the area to provide a refreshed retail experience to the customers.

Collaborating with KASM, the real estate group will review plans aimed at transforming patrons’ experiences, including the introduction of new retail mix and offerings, reconfigured spaces to enhance the overall ambience, and better integration of surrounding precinct spaces in the retail areas.

Additionally, mall patrons can now enjoy additional perks with the introduction of CapiStar, a lifestyle and shopping rewards programme, and eCapitaVoucher at the Kallang Wave Mall. As part of the partnership, CapitaLand will work with tenants and strategic partners to organise attractive mall programmes and activities for patrons.

The partnership will run for six years, from April 2024 to March 2030, giving KASM and CapitaLand enough time to review and complete all proposed works to ultimately rejuvenate the lifestyle, dining, and entertainment scene, complementing and elevating experiences for all patrons visiting the Singapore Sports Hub.

The appointment of CapitaLand comes as KASM, the corporate entity managing the Singapore Sports Hub, looks to add a new dimension to the bespoke experiences patrons can anticipate as part of their core strategy.

Prior to this appointment, Stellar Alpha held the management duties for the spaces in the Singapore Sports Hub since its opening in 2014.

Quek Swee Kuan, chief executive officer of KASM, said, “We thank Stellar Alpha for journeying with us and providing a platform for our next stage of growth. The Kallang Wave Mall is an important part of the Sports Hub experience, and we look forward to working with CapitaLand to transform the retail experience. We want the Sports Hub to become an exciting lifestyle precinct, attracting both Singaporeans and tourists to visit the Sports Hub all year round.”

Meanwhile, Chris Chong, chief executive officer of Retail and Workspace (Singapore and Malaysia) at CapitaLand Investment, shared, “As Singapore’s largest mall operator, we offer our best-in-class retail operating platform to elevate the vibrancy of the retail spaces at the Singapore Sports Hub. We are pleased to partner KASM to support their envisioned transformation of the hub and the wider Kallang precinct as the preferred lifestyle and entertainment hub for locals and tourists alike.”