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SG-based Vizury ties with API-based platform Kaleyra to power conversational commerce on WhatsApp

Singapore – Omnichannel customer engagement platform, Vizury, has partnered with Kaleyra, the API-based platform that engages clients with personalized messages, chatbots, programmable voice service, to enable global brands with cross-platform mobile messaging app WhatsApp’s commerce abilities.

The partnership will see Vizury leveraging Kaleyra’s platform in its conversational commerce infrastructure to give its customers the complete stack to build their brand’s sales and engagement on WhatsApp. Through this, brands will be able to use the complete collection of WhatsApp Business features built for shopping, such as unique business numbers, WhatsApp AI chatbots, and powerful product recommendations, as well as advanced behavioral analytics, among others. 

Mauro Carobene, Kaleyra’s chief business officer, commented that they are looking forward to improving their business communication with WhatsApp Business API integration. 

“We believe this channel can increase the speed of response, enhance customer experiences and reduce the cost of engagement for Vizury,” said Carobene.