Indonesia – Kahf, the men’s personal care brand under PT Paragon Technology and Innovation, has launched Kahforward 2024, an inclusive movement centred around the theme #LangkahBerdampak, aimed at inspiring young Indonesians to take meaningful and impactful action.
Kahf’s #LangkahBerdampak initiative invites Indonesia’s youth to embark on a journey of positive change. Featuring UFC World Champion Khabib Nurmagomedov as the global event speaker at Indonesia Arena, the movement’s tagline, “Begin the Purposeful Journey,” motivates the younger generation to take small yet impactful steps that foster personal, professional, and social transformation.
Through the Kahforward movement and the #LangkahBerdampak theme, Kahf embodies the values exemplified by Khabib Nurmagomedov, who is renowned for his unwavering discipline, determination, and faith.
This marks Khabib’s first visit to Indonesia, where he inspires Kahfbro by emphasising the importance of meaningful actions. As a former UFC champion, Khabib motivates Indonesia’s youth with his philosophy of taking small, purposeful steps that lead to significant change, urging them to start their own journeys and reminding them that every positive contribution can create a lasting impact.
Khabib shared, “I believe we all have the capacity to make a positive impact. I hope that by building schools in my hometown, I can help improve the quality of life for the local community. This effort isn’t just about today, but also about leaving a lasting legacy.”
Alongside Khabib, Kahforward 2024 features more than 50 local and global speakers and offers a range of engaging activities, including workshops, community networking, art installations, and the latest innovations in men’s grooming technology, such as a robot perfume maker and a skin-check analyser.
Salman Subakat, CEO of NSEI ParagonCorp, stated, “This year’s Kahforward calls on young people not just to dream but to take real, impactful steps toward a meaningful journey. Just like Khabib Nurmagomedov, who has inspired the world with his discipline and perseverance, we believe that every step, no matter how small, can create a huge impact. Khabib is not only a champion in the ring but also in life. Even after retiring from sports, he continues to stand for the values he believes in.”