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‘Jurassic World’ franchise invites APAC fans for first-ever regional virtual run

Singapore – Seen as a new way to engage fans in Asia-Pacific who are long supporting the franchise, ‘Jurassic World’, the well-known franchise derived from the 2015 sci-fi action film of the same name, has invited fans to participate in its first-ever virtual run ‘Jurassic World RUN!’ dedicated to fans in the region.

Said virtual run is made possible by CNeX, a meetings, incentives, conventions, and exhibitions (M.I.C.E.) and project management company headquartered in Singapore, and powered by LIV3LY, a social fitness marketplace for mass participation events in APAC.

Universal’s global master toy partner for Jurassic World, Mattel, is supporting this event. In addition, the virtual run is produced in conjunction with Universal Parks & Resorts. Singapore, Malaysia, The Philippines, Australia, and New Zealand will be the first 5 countries to experience the Jurassic World RUN! Asia Pacific 2021.

Runners are required to download and use the MOVE by LIV3LY app in order to unlock and access the exciting augmented reality experiences that will enhance their journeys. As they work to complete their registered distances of 5km, 10km, or 21km, runners will unlock successive milestones of assistance in their journey to ‘escape’ from Isla Nublar, derived from the fictional island depicted in the movie franchise. 

Each milestone that they unlock will bring them deeper into the adventure and closer to the virtual finish line. The MOVE app will bring the thrills and awe of Jurassic World to life through augmented reality that can be experienced anywhere and anytime; even right in their own neighborhoods.

Participants can start clocking in their times and distances from 26 July to 30 September. Apart from using the app on their phones, MOVE by LIV3LY app also supports wearables and preferred running trackers; runners can simply sync their devices to the MOVE app, via Apple Health or Google Fit.

Finishers for all categories are entitled to an exclusive finisher T-shirt to celebrate their escape from Isla Nublar. Also, all finishers of 10km and 21km will receive their very own finisher medal to celebrate their bravery and commemorate their adventures with Jurassic World RUN! Asia Pacific 2021. For the convenience and safety of all participants, all entitlements will be delivered right to their doorstep upon completion of their registered distance.

All participants are required to adhere strictly to the laws and regulations of their country of residence to stay safe and well while participating in the Jurassic World RUN!