Tag: Judy Zu
![[Campaign Initiative] LUXMyWill](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Initiative-LUXMyWill.jpg)
Singapore – Global beauty brand LUX has launched #LUXMyWill, a new campaign that reimagines the viral #BuryMeInThis social media trend is a legally documented declaration of personal style. Developed in collaboration with VML Singapore, the initiative builds on a trend popular across TikTok and Instagram,...
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
![[Partnership] CHAGEE _ Tate](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-CHAGEE-_-Tate.jpg)