Marketing Featured Southeast Asia

Nissan PH elevates Juan Manuel Hoyos as new president

Manila, Philippines – Automobile manufacturer Nissan in the Philippines has appointed Juan Manuel Hoyos, former general manager of global brand and engagement at Nissan, to be its new president during the handover ceremony held last 11 May 2022 at Okada Manila.

In his new role as president, Hoyos will be responsible for steering the company’s direction to drive product innovation and business improvements. During the event, he shared his plans to strengthen the Nissan brand in the country to improve its competitiveness and to continue to provide excellent aftersales service to its customers.

Hoyos joined Nissan in 2017 as marketing director for the Latin America region, where he later took on the role of general manager of global engagement brand, based in Nissan’s global headquarters in Yokohama. Before Nissan, Hoyos has also held various management positions at Renault and General Motors.

The event also celebrated the achievements of the outgoing president, Atsushi Najima, as he begins his new role as the chief financial officer at Nissan India.

Recounting his achievements and challenges during his term, Najima commented that he is excited for Nissan in the Philippines as it charts a new chapter with Hoyos at the helm, as his vast experience in the automotive industry will help him sustain the growth that they have established in the last three years, as the country steadily recovers from the COVID-19 pandemic

“It is a bittersweet moment for me as I move to my new assignment. My family and I will definitely miss the warmth and hospitality of our colleagues and partners. At the same time, I am proud of the company Nissan Philippines has become through the hard work, passion, and perseverance of its people,” said Najima.

Meanwhile, Hoyos noted that they will continue to focus on their highly dedicated people, excellent products and service, and exceptional customer experience so they can sustain the company’s growth trajectory through this management transition. 

“I look forward to further growing the Nissan brand in the Philippines, building upon the solid foundation of trust it has laid over the years,” he said.