Tag: Joyce Yu

Philippines – COMCO Mundo League of Enterprises strengthens its leadership by appointing Joyce Yu as its managing director for COMCO Southeast Asia. 

Yu’s new position includes growing COMCO’s Experience+ division and fortifying the group’s flagship brands, New PR and Smart Social. Services include events, branding, advertising, and special media executions are the main areas of focus for this sector. 

Yu has experience spanning nearly two decades in the fields of public relations, advertising, events, activation, branding, and brand communications. 

As the group’s specialist agency offering digital max services for digital, social, and emerging platforms, technologies, and innovations, Syfargo takes on the position of managing director at TARO AOX Inc. She will also be in charge of Story Lab, which provides services for communications audit, research, planning, editing, and publication, and ICOM, which handles integrated communications and digital PR. 

With more than 20 years of expertise in marketing, advertising, public relations, digital marketing, branding, and communications research, Rachel Syfrago is an experienced figure in the field. 

COMCO has also appointed Rachel Syfargo for TARO AOX Inc., and Tricia Cusi-Jimenea for COMCO Middle East & Africa. Jimenea continues to lead the company as managing director of COMCO Middle East & Africa, opening up new business opportunities. 

Jimenea is a public relations specialist with approximately 20 years of experience in media and influencer relations, celebrity marketing, strategy development, stakeholder engagement, event management, and content development. 

Ferdinand L. Bondoy, COMCO Mundo’s group chief executive director and lead strategic communications counsel / partner and co-founder, said, “My aim and passion to building a great team turned to a relentless goal to building a unique company that any amazing talent would dream to be part of – a creativity playground, a safe zone with a team that got your back, a craftsmanship vessel that will push forward our dreams and bring us to places, figuratively and literally. And for you to have a great team, you need to have the right company, like a second home, for these talents to thrive and grow.” 

He added, “And as we enter our 8 th year, we uphold our Mission 2024 battle cry and reinforce our unparalleled practice in a different league. We won’t be constrained by the norms of the traditional practice or pressures of the dogmatic society as there’s a bigger world out there and there are more compelling issues to dissect; there is a more progressive, complicated but necessary playing field to navigate, where we have a bigger mission to fulfil.”

Singapore – Following the conclusion of its ‘Blazing Sapphire’ main event to mark its fifth-year celebration, integrated communications agency COMCO in Southeast Asia has announced the appointment of public relations and communications practitioner Joyce Yu as the agency’s newest deputy account operations director for marketing PR. 

She will be leading the agency’s teams who are managing some of the clients, including Eastern Communications, Jobstreet, Sunlife ASCP, Skechers, Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo and the United Nations Population Fund (UNFPA).

With more than a decade of experience working in the field, Yu specialises in media relations, copywriting, social media management, event management, and journalism. 

Speaking about her appointment, she said, “Prior to joining COMCO, I’m already familiar with the company, the team, and the projects that they’ve accomplished through common friends in the industry. I’m very excited to be part of an award-winning dynamic team, to learn from the leaders, and hopefully give back through mentoring those who want to learn about the ins and outs of the industry. I’m really thankful to be given this opportunity.”

Aside from Yu, COMCO also welcomes its newest staff members, who are graduates of the Camp COMCO Mentorship Program. They are Louise Macaraeg and Cherry Gajito as brand communications associates, Bea Cabrera as digital and integrated communications associate, and Narah Faigal as digital and multimedia arts associate. 

Ferdinand Bondoy, regional integration and chief executive director at COMCO, commented, “Despite recent challenges and limitations brought by the pandemic, I’m immensely proud to see our COMCO Squadron thrive and grow. Joyce, Louise, Cherry, Bea and Narah joining the team is very exciting as we cap off our Blazing Sapphire anniversary and expand to new horizons this 2022.”