Hong Kong – Global clothing brand ESPRIT has launched its new brand mascot – Joy the Dolphin, a brand-new initiative personifying the brand’s essence in celebrating life, love, and togetherness. The brand has chosen dolphin as its new mascot as it is known to be playful, charming, and intuitive, and is often associated with love, friendship, and kindness. It also cherishes teamwork and has the innate ability to display a strong sense of empathy – all values that ESPRIT represents.
Joy embodies ESPRIT’s esteemed heritage and values of cheerful, caring, and uplifting spirit that are brought to the present through this modern identity. The mascot seeks to become a bridge that brings the ESPRIT community together through unique brand experiences, products, and customer engagement-focused activations to truly reach out and connect the brand around the world.
Moreover, Joy the Dolphin represents the resurgence of pink dolphins in recent years after a long absence, a sign of hopefulness. The return of dolphins to communities symbolises ESPRIT’s commitment to eco-friendliness and signifies the brand’s return to key markets to form closer connections with global consumers. Their pink tone is also a unique reminder of ESPRIT’s love of people and the planet, and signifies an optimistic future and the next chapter of the brand’s long legacy.
William Pak, CEO at ESPRIT, said, “We hope Joy the Dolphin inspires everyone to harness the power of collective potential in society. Life is better lived together, and we can make the world a more beautiful, harmonious place by being there for each other.’
ESPRIT will also be launching a new capsule called ‘Dolphin Tennis Club’ this July, which will also feature Joy the Dolphin to accentuate contemporary, comfort-centric designs.