Marketing Featured Southeast Asia

Joe Dy returns to Wunderman Thompson PH as CCO

Philippines – Joe Dy, a multi-awarded creative leader with almost two decades of experience in the creatives industry, returns to creative and CRM agency Wunderman Thompson as its new chief creative officer in the Philippines.

Dy had been with Wunderman Thompson, then a part of J. Walter Thompson’s leadership team back from 2012 to 2014, in which he helped the team win a Gold Lion and acquire a foothold in some of their biggest clients today. 

Most recently, Dy has held the same position of chief creative officer at integrated marketing communications firm Mccann Worldgroup Philippines, where he helped guide the agency into becoming one of the most awarded agencies in Asia. Dy has led his team to win Gold Lion at Cannes and the country’s first three Golds at the APAC Effies, along with several other honours. 

In his new role, Dy will be partnering with Wunderman Thompson’s CEO Golda Roldan in steering the business and driving its growth engine from the creative end.

Commenting on his return to the agency, Dy said, “I’ll always be thankful for the trust, opportunities, and growth I received, and I hope to bring some of that experience when I rejoin Wunderman Thompson. Wunderman Thompson has already been doing some really good work in the past couple of years and I’m really excited to see what we can achieve together.” 

Roldan shared that a lot of what the agency has achieved the last few years was built on foundations that he and Dy helped establish under their late mentor and friend, former J. Walter Thompson’s CCO Dave Ferrer. 

“My intention was to bring in a leader from a big agency who can help us as we grow. Someone with a solid creative reputation, who would fit our culture, who has a passion for great work, for awards, for the business and most importantly for the people. And Dy fits all the criteria perfectly,” said Roldan.

Wunderman Thompson said that the move will also see Dy reuniting with former teammates and fellow ‘Creative Guild Hall of Famers’, Wunderman Thompson’s ECD Brandie Tan and Deputy ECD Tin Sanchez, forming a solid creative leadership team.

“We go way back, and the chance to collaborate with them again was a major factor in my decision. I’m thrilled to be teaming up with two strong, well-renowned and well-travelled creative leaders who share my drive and passion for great work,” said Dy.