Tag: JobsDB

Singapore – SEEK has announced its successful merging with Jobstreet and Jobsdb, allowing the parent company of both online career platforms to serve as a single platform, with the goal of offering an enhanced job and talent seeking experience. 

Powered by SEEK’s technology, the unified platform brings new AI-powered advancements to the Jobstreet and Jobsdb platforms in Asia, aimed at bringing together talents and employers across the APAC region to connect more of the right people with the right work.

For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions and the employer’s past behaviours to make the hiring process faster and more efficient.

To enhance the job-hunting process for talent, the platform now easily matches them to AI-recommended jobs they are most qualified for based on their experience and skills. With a larger dataset acquired across APAC, SEEK’s AI algorithms can provide even more precise and relevant matches between employers and talent. 

In moving to a unified marketplace platform, SEEK can also now scale its use of data-driven insight, product testing and innovation at pace. 

Additionally, SEEK has also introduced a new natural language search feature on its Jobstreet platform which will be rolled out for 2024. This innovation allows talent to submit job queries using simple phrases or complete sentences on the platform, so they do not need to rely solely on keyword phrases. Powered by a large language model (LLM), the feature enables a search experience that is more organic and appealing to jobseekers.

Talking about the integration, Peter Bithos, chief executive officer for Asia at SEEK, said, “At SEEK, everything we do revolves around our customers. One unified platform means we can now offer our product to millions of people across Asia in an entirely new way, so that our customers can find jobs and talent more easily. This puts us in a stronger position, more than ever before, to realise our ambition of helping 500 million people develop their careers with five million companies in the region.” 

Meanwhile, Dannah Majarocon​, managing director for Philippines at Jobstreet by SEEK, commented, “We are excited to facilitate more tailored job matches between employers and talent, powered by SEEK’s AI technology to continue providing jobs to every Filipino. The new Jobstreet by SEEK platform can now seamlessly match them based on specific skills, job roles, and career aspirations is crucial in the Philippines’ highly dynamic and evolving employment landscape.”

SEEK’s unification of its employment marketplaces comes 10 years after it acquired Jobstreet and Jobsdb, following three years of development and an estimated AUD$180 million investment.

Singapore – SEEK Asia, the parent company of jobs platforms JobStreet and JobsDB has rolled out its pan-regional omnichannel campaign for Asia that is targeted to empowering job seekers to go after careers they are passionate about.

A prime figure for the campaign is its TVC that depicts workers encouraging job-seekers to find work that matters to them, whether to save lives, design for fashion, explore new things, or discover future technologies. All of the TVCs, localized for their respective markets, end with the campaign’s mantra and name ‘Let’s Get to Work’.

The inspiration for the campaign stems from the fact that the pandemic has changed people’s attitudes towards their jobs, with many re-evaluating where and how they want to work and the kind of work they want to do. This has led to the emerging trend known as the “Great Resignation”, a term coined by associate professor of management at Texas A&M University Anthony Klotz, which explains why even experienced job seekers are choosing to leave their current careers in the search of something more meaningful.

The campaign is made possible by the direction of acclaimed Manila-based director Adrian Calumpang and through the creative direction from marketing company McCann Worldwide. As part of the campaign activation, Ogilvy will lead the social drive for the campaign, while PRecious Communications will drive the campaign’s PR.

Speaking about the campaign, Jane Cruz-Walker, chief marketing officer at SEEK Asia who was recently appointed as CMO for SEEK this year, said that the campaign is launched to motivate job seekers to pursue the jobs they love, adding that by providing them with these opportunities, they at SEEK Asia want to be the career partner that will inspire the next generation of workers to be the ‘heroes’ in their own career journey.

“While the pandemic has caused widespread job loss, reduced working hours, and pay cuts, it has also caused many to re-evaluate what they want out of their career. Job seekers’ demands have evolved beyond remuneration — they want a sense of fulfilment, good work-life balance, and career progression — and it is time for companies to adapt to this new world of work,” she stated.

Focusing on the hyperlocal nature of the job market, ‘Let’s Get To Work’ will also feature influencers and key opinion leaders will be used across the region — including Singaporean actress Sharon Au, Malaysian stand-up comedian Harith Iskander, Indonesian vlogger Gerry Girianza, Filipino actor and chef Marvin Agustin, Thai musician Manassavee, and Hong Kong fitness entrepreneur Charlz Ng.

Additional activities will also be introduced to get local job seekers excited, including Roro Jonggrang in Indonesia. This hyperlocal campaign will use the popular Javanese legend to tell the story of love and betrayal, and contrast this with how finding a job with SEEK Asia can be easy and drama-free. Said hyperlocal campaign for Indonesia is directed by Ben Wee, a freelance film director and cinematographer that has worked on multiple projects locally, including advertisements for Google and Indomie.

Meanwhile, Peter Bithos, CEO at SEEK Asia, commented that through their campaign, they hope to be able to better engage with and inspire job seekers to find jobs that are meaningful to them. He added that with their appeal to job seekers, this will also allow them to get more employers on the platform looking for quality talent, allowing an ‘explosion’ of opportunities. 

“Let’s Get To Work is an integral part of SEEK Asia’s commitment to job seekers and employers, and this is just the beginning of our exciting developments and plans,” Bithos stated.

He further added, “SEEK Asia is the biggest and most trusted jobs board in Southeast Asia. Our ambition is to grow fourfold in the next five years and to expand our platform beyond what people have come to know and love us for today. We are strengthening our existing business by making big investments in ​​people, innovation, and technology.”

Singapore – SEEK Asia, the mother firm of two leading job portal brands JobStreet and JobsDB, has recently announced its new Chief Marketing Officer Jane Cruz-Walker. 

Walker is most recently the chief digital adviser of Metro Pacific Investments Corporation in the Philippines. Prior to that, she was most notably the vice president of marketing of the now-defunct streaming platform and Singapore-born HOOQ. 

The appointment of Walker comes after a year SEEK Asia announced Peter Bithos as its CEO, who similarly came from HOOQ. 

The CMO charge will have Walker building and evolving the JobStreet and JobsDB brands for both the jobseekers’ and employers’ sides of the marketplace across SEEK Asia’s six markets. 

Walker will be bringing 20 years of experience in tech and media & telco (TMT) in both start-up and large-scale organizations within Singtel, MediaQuest, and PLDT groups, where she held key leadership roles across marketing, communications, and commercial business units as well as business development and country operations. 

Prior to her TMT cross-over, Walker held marketing positions which saw her lead FMCG brands in Colgate-Palmolive for markets in the Philippines, APAC, and Latin America as well as brands from Filipino corporation San Miguel Corporation, and also Magnolia-Nestle.

Bithos, to whom Walker will be reporting, shared that in their search for a new CMO, the company undertook a thorough regional and global search for a candidate who will bring deep experience as a CMO in the TMT space as well as someone who’s a leader that has a record of building brands from scratch and of bringing life to legacy brands.

“We want someone who has experience managing large scale marketing teams across the region and interacting across large organizations, and has demonstrated experience in commercial roles as well. Jane brings all of this in one dynamic package,” said Bithos.

He adds, “And, most importantly, I am confident that Jane will be a great leader for each and every one of our marketing team members across the region, besides bringing a unique combination of diverse cultural perspectives and global mindedness to SEEK’s transformational journey.”

Coinciding with Walker’s appointment is also the announcement of SEEK Asia’s new Chief Technology Officer Shen Tham. 

Just like Walker, Shen Tham boasts of 20 years of experience across various technical and leadership positions, and most recently held the position of CTO for REA Group operations in international and Asia markets.

SEEK Asia said that Shen Tham will be accountable for partnering across the Asia business to shape and deliver a transformed Technology strategy and capability in that region.