Australia – Independent creative agency Paper Moose in Australia has appointed two new creative directors to boost its creative department’s conceptual creative capabilities.

The new creative directors are Jeremy Willmott, former creative director at advertising agency The Hallway, and Kate Holdsworth, former senior copywriter at Paper Moose.

Willmott brings with him 15 years of experience working at some of London’s best digital and integrated agencies. He has previously worked as the creative director at The Hallway for clients such as ANZ, Google, and Dexus.

Meanwhile, Holdsworth joined Paper Moose two years ago and was a key player in helping Paper Moose transform into the full-service creative agency it is today. Her promotion comes after leading winning pitches and campaign work for clients including telco felix mobile, tea and coffee producers Bushells, and alcohol delivery service company Jimmy Brings, as well as environment protection regulator EPA, and the University of Technology Sydney. 

Furthermore, she has also worked at marketing company M&C Saatchi and creative agency Special Group Australia, where her work has been recognized at shows including Cannes and One Show.

In their new roles, both Willmott and Holdsworth will be responsible for building the creative department and pushing for effective, purposeful, and engaging work.

Paper Moose’s CEO and co-founder Nick Hunter shared that it has been an exciting decade for them of constantly evolving and reinventing how they can affect change through purpose-driven advertising. 

“I am thrilled for Jeremy and Kate to be leading the creative output at this critical junction in the company’s evolution, bringing with them a wealth of experience that reflects the creative and production hybrid approach we are finding incredibly effective for our clients and partners,” said Hunter.

Just recently, the creative agency has also announced other new hires in the creative department, namely Lucy Walker, the new creative services director,Katie McIntyre, the new art director, and Pete Saladino, the new copywriter, as well as Jason Fidel, the new junior designer, and the promotion of Georgia Shillington as the new design lead.