Sydney, Australia Ogilvy Sydney has announced three key senior appointments, which include Jane Jacob, who will serve as head of strategy, Clare Lambert, who takes on the role of Sydney client head, and Emily Shum, who joins as its customer experience director.

All three of these appointments take effect immediately and require these team members to relocate to Australia to begin their respective roles.

Jacob has 18 years of experience, most of which she gained at Ogilvy in South Africa, and has worked with a variety of global brands. Her most recent position was that of senior manager for consumer and shopper connections at Coca-Cola Africa. She will be in charge of overseeing the Sydney Strategy team and working closely with Ogilvy Sydney’s chief strategy officer, Ryan O’Connell, to strengthen Ogilvy’s emphasis on performance.

Meanwhile, Lambert has two years of experience as a business director at Wunderman Thompson in London. Her background includes various aspects such as experience design and digital transformation. She has held several business direction roles at companies such as ORM and the specialised UX/CX agency Bunnyfoot over her 20-year career.

Lastly, Shum brings global experience from her previous role as global program director at Ogilvy Paris. Throughout her 14-year career, she has led digital transformation and loyalty programs for clients in EMEA, the UK, the US, and China, and has held senior positions at companies such as Virgin Australia/Velocity Frequent Flyer, Next Hotel Melbourne, NA-KD, and Lendlease in various international markets. Notably, she has served on UN Women committees in both Australia and France since 2017, lending her digital marketing expertise.

Speaking about the appointments, Michelle Holland, managing director of Ogilvy Sydney, said, “Given our ongoing focus on delivering the best outcomes for our clients, many of which operate in multiple markets, we scoured the globe to ensure we had the best possible talent to join the team. While Jane, Clare and Emily each bring different skills and experience to the roles, they all have the ability to apply their craft to solving a range of business issues regardless of the platform, fitting perfectly with our concept of borderless creativity.  We’re excited to have them on board.”

Holland added, “Diversity of experience and thought is a valuable asset in any business, but particularly at Ogilvy where innovative, digitally led approaches are driving such strong outcomes for our clients, and opportunities for our team.  Whether they come from Sydney, APAC or across the globe, this kind of broad experience is both sought-after, and welcome.”