Singapore – Global mobile growth and monetization platform Digital Turbine has appointed James Roger as vice president of brands and agencies for Asia-Pacific. In his new role, he will be leading the brand business in the region.

Prior to joining Digital Turbine, Rogers served as the managing director and general of S4M, which is now Locala, where he led sales and operations for APAC. he also held several leadership positions at InMobi from 2012 to 2017, where he was deeply entrenched into the mobile advertising space and supported a global base of agency and brand clients.

He brings with him extensive experience in digital media, and a proven track record of delivering exceptional results and developing high-performing teams.

Speaking on his appointment, Rogers said, “Digital Turbine is uniquely positioned within the mobile industry, delivering excellent mobile experiences to brands, agencies, mobile carriers and app developers. I am excited to lead the team in APAC as they continue to deliver best in class creative campaigns and ad experiences to drive results for the world’s leading brands and agencies – while Digital Turbine continues to unlock further mobile opportunities in the region.”

Meanwhile, Michael Wong, senior vice president of global sales at Digital Turbine, commented, “We are excited to welcome James as our newest vice president in APAC. His regional sales, operations and leadership experience, paired with his adtech expertise, will help elevate our brand business while further accelerating Digital Turbine’s growth.”