Sydney, Australia – Digital advertising agency Brainlabs has announced its acquisition of Australian independent digital media agency Sparro as part of their global expansion plans.
With the acquisition of Sparro, Brainlabs expands its APAC footprint and continues on its goal to become the world’s largest independent media agency.
Social-first content and creative agency Jack Nimble, which has been part of Sparro since November 2021, will also be part of the deal, further strengthening Brainlabs’ creative and social offering to clients.
Talking about this acquisition, Daniel Gilbert, global CEO of Brainlabs, said, “This union signals a new era for media agencies and offers something ground-breaking for the Australian market. Like us, Sparro is fiercely independent and laser-focused on High-Performance media solutions, consistently delivering top and bottom line gains for their clients. Our combined power of the smartest minds, and tech and data-driven methodology is truly unbeatable.”
Meanwhile, Cameron Bryant, co-founder and Partner at Sparro, commented, “The indies have been scaling to levels of staff, service and capabilities where we’re able to genuinely challenge the traditional holding groups. Brands are crying out for proactive, smart, hands-on marketing partners. More and more, they want those partners to be operating to business-level objectives and not just digital KPIs.”
“This acquisition plays perfectly into that. It extends Brainlabs’ significant international presence to further strengthen its appeal to global advertisers, and it enables us to offer clients international coverage, not to mention the incredible career opportunities for our people. We already know we’re the market leader in performance, and together, we can provide greater depth, services and technology that sets us even further apart,” he added.