Tag: iWISERS

Reclaiming place in Malaysia’s F&B space: How Sunshine Bakeries revitalised its social media strategy to reconnect with Malaysians

Posted on December 26, 2025

by MARKETECH APAC

To reclaim its place in the FMCG market alongside industry giants like Massimo and Gardenia, Sunshine Bakeries partnered with iWISERS to revitalise its social media presence and reconnect with Malaysians.

Agency Leadership Decoded: Dr. Shakthi DC on championing a culture of foresight-led thinking at iWISERS

Posted on November 28, 2025

by Teddy Cambosa

In our latest Agency Leadership Decoded series, she highlights that what should remain constant as well is the importance of staying deeply human, which is to listen, empathise, and interpret beyond the data.