Singapore – Top e-commerce platform in Indonesia, iStyle.id, which offers a wide range of products in Korean beauty, fashion, and lifestyle, has partnered with Singapore-based live commerce and shoppable short video solutions provider BeLive Technology.
BeLive Technology’s platform for iStyle.id will enable the latter to activate the continuously growing channel of live commerce, allowing its users to buy products through said means which includes shoppable video content and interactive features. Meanwhile, the latest collaboration marks BeLive Technology’s further expansion across Asia as well as the opportunity to advance Direct-to-Consumer (D2C) channels.
The new capabilities by iStyle.id aim to maximise the interaction with customers and deliver an engaging shopping experience. According to BeLive, since the platform launched, iStyle.id has seen an average 250 per cent increase in the company’s month-on-month live sales.
Steven Calvin Victory, CEO of iStyle.id, commented, “iStyle.id’s journey with BeLive Technology in the past year has had a good impact on the company’s growth as [an] e-commerce in Korean beauty, fashion, and lifestyle. In the future, iStyle.id will add more than 500 various products and we hope that with [BeLive Technology,] we can improve our strategic campaign to provide the best live shopping for our consumers.”
Meanwhile, Kenneth Tan, CEO and Co-founder of BeLive Technology, believes that the partnership with iStyle.id will trailblaze live shopping adoption in Indonesia, which is one of Southeast Asia’s leading Direct-to-Consumers economies.
“iStyle.id has been very innovative and transformed itself to be a market leader in the field of live commerce and shoppable short videos. We are happy to be able to support them in their digital transformation journey,” Tan said.
iStyle.id’s live commerce and short-video features are available on both its web and mobile apps.