Kuala Lumpur, Malaysia – Over a hundred brands will be part of Malaysia-based IPC Shopping Centre’s Mutiara Damansara New Year’s Eve countdown festival, to which the shopping center will host a 12-hour shoppable live stream.

The IPC Shopping Center is a national shopping mall anchored by Swedish home furnishing giant IKEA and one of Ikano Retail Asia’s portfolio in Southeast Asia region.

In its live stream on NYE, are exclusive deals, giveaways, and entertainment from local and international artists, which include Jeremy Zucker, Talitha Tan, and local talents such as Tata Wanqian, Koe Yeet, Natalie Chai, Fiza Saad, Ming Yue Ho, and Adzrin Mansor.

“Like many others in the retail industry, 2020 was a challenging year for us, but I am proud to say that it was during those times that we saw the best in our people and our tenants,” said Arnoud Bakker, head of leasing of Ikano Centres, part of IKEA Southeast Asia.

He added, “We remained flexible and agile, accelerating our digital developments through programs such as our personal shopper services and onboarding our tenants onto online food delivery platforms to increase their revenue streams. This event is another example of the innovation and entrepreneurship that we celebrate. We are excited that our tenants are supportive of our efforts as we continue to maintain a tenancy rate of 98 percent.”

The live stream will also host tenants while promoting their products. The exclusive deals are available for purchase until January 3, 2021, within Facebook. A collaboration with courier services Lalamove has also established to meet the same-day-delivery shopping demands for purchases made before 9 pm within Klang Valley.

“We are glad to still be able to hold onto our tradition of hosting a New Year’s Eve celebration for the community – except this time, virtually to reach a wider audience. While we are seeing a positive recovery in visitation in the past couple of weeks, we remain committed to exploring alternative ways for us to support our tenants,” said Karyn Lim, general manager of IPC Shopping Centre.

She added, “Therefore, like how Malaysians have risen to the occasion to #kitajagakita, we are thrilled to support 100 over brands across almost 40 tenants, ranging from Home Furnishing, Fashion & Sportswear, Beauty & Health, Food & Beverages, and Kids, Education & Technology, during the live stream. This New Year’s Eve will be slightly different for all, but we hope to continue offering exciting, fun, and more importantly, safe celebration for the community.”

The New Year’s Eve countdown by IPC Shopping Centre will kick off from December 31, 2020, at 12:30 pm to January 1, 2021, of the same time.