Malaysia – The Malaysian Association of Accredited Advertising Agents (4As) is offering scholarships for the IPA Foundation Certificate to Malaysian tertiary lecturers specialising in Advertising and Marketing Communications until August 25, 2023.

Open to Malaysians who are full-time lecturers in advertising and marketing communications, 4As scholarships for the IPA Foundation Certificate are focused on improving competency of teaching for the respective fields.  

Khairudin Rahim, CEO at 4AS Malaysia, acknowledges the growth of the advertising industry and the increasing number of interested students, which calls for more lecturers who teach advertising and marketing communications who possess practical experience of the industry.

“The IPA Foundation Certificate offers them a comprehensive and up-to-date understanding of the practical day-to-day work of marketing communications, from understanding the advertiser’s business, writing strategy and briefs, media, ideation, creative development up to campaign effectiveness. These basics never change. Get them right and the rest will fall in place,” he added.

Previous scholarship recipient Heidi Tan from Multimedia University said, “I felt that my students were able to benefit from her participation in the IPA course. The case studies provided in the course were my favourite and I have been sharing these with my students so that they can see how strategies and effective design work hand-in-hand to create successful campaigns.”

Developed by the Chartered Institute of Practitioners in Advertising (IPA), the IPA Foundation Certificate is the world’s premier professional advertising qualification, which is recognized by 4As as a practical requisite, offering scholarships for advertising educators since 2017.