Australia – whiteGREY has announced the appointment of Iona Macgregor as chief strategy officer. She has also joined the agency’s executive leadership team and will be working with clients across the country and in APAC.
Macgregor, who recently served as chief strategy officer at Saatchi & Saatchi Australia, brings over two decades of creative strategy experience. She worked with Ampol, Arnott’s, AXA, Cartier, Heineken, Nestlé, NRMA, OPSM, Orange, the Westpac Group’s St. George, Ray-Ban, Tiger Beer, and Vodafone.
Macgregor previously led hybrid strategy and innovation teams that integrated experts in brand, UX, and social at creative agency Marcel Worldwide in Paris before joining Saatchi & Saatchi. She then co-founded Marcel Sydney in 2015.
Speaking about the appointment, Lee Simpson, CEO of whiteGREY, said, “We are really excited to welcome Iona to the agency. This is a critical role for us and one we’ve considered carefully. Iona’s experience will bring fresh strategic leadership to our business and our clients, adding to the depth of talent and capability we have across brand, communications, CX and media strategy.”
He added, “Iona is an innovative thinker suited to a creative agency with strong technology heritage, and I’m excited about the impact she will make.”
Meanwhile, speaking about her appointment, Macgregor said, “This industry has been talking about transformational change for as long as I can remember. But it takes a proper merge of creative, strategy, technology expertise and genuine care to deliver ideas that will set brands up for sustainable growth.”
“The team at whiteGREY are just awesome. I believe they’ve got a unique combination of all the skills and passion required to navigate this challenging market for their clients and I can’t wait to get started,” Macgregor added.