Singapore – Social and media intelligence firm Meltwater has recently appointed two senior hires to spearhead its customer journey and business functions, as well as to bolster their footprint in the APAC region.
The new appointments are Huixian Yang as customer experience director, and Jeff Piniros as sales development director. These appointments are in line with Meltwater’s expansion in the area, which has been centered on Southeast Asia and Japan.
In their new roles. Yang will be using her data-driven methodology to deliver exceptional customer service and help define Meltwater’s worldwide framework for customer success. Meanwhile, Piniros will be in charge of developing the pipeline in order to support revenue and growth objectives and develop the upcoming sales talent.
Commenting on both appointments, David Hickey, executive director of Meltwater, said, “Huixian and Jeff will be pivotal in steering the company through our next phase of growth. With the recent launch of Meltwater’s powerful new Enterprise Intelligence Suite in the region, we have also welcomed a slew of key enterprise clients. We plan to continue building on our best-in-class artificial intelligence, natural language processing, computer vision and inference models to expand our capabilities and serve the evolving marketing needs of organizations.”
These hires follow Meltwater’s 52% growth in new business for APAC in Q2 2023, with companies such as PGAG, Shang Properties, and Inquirer.net employing their influencer management platforms, and AI-powered ‘Engage’ and ‘Explore’ services.