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Instarem appoints Jaywing to manage global digital marketing

Sydney, Australia – Integrated agency Jaywing has been appointed by cross-border payments platform Instarem to handle its digital marketing duties globally, including Australia, UK, US, Europe, Hong Kong, Singapore, Canada and India.

Instarem will leverage Jaywing’s conversion rate optimization (CRO) capabilities to improve conversion rates and lower cost per acquisition (CPA) by data-led testing on its website and sign up forms. It will also promote its recently launched Amaze card – a smart card that serves as a one-stop payments solution.

Jaywing started working with Singapore-Instarem in 2015 for paid media. Its remit has been expanded to include paid search, paid social, display and CRO across more than 20 countries. 

Tom Geekie, CEO at Jaywing, said, “Instarem is a leading fintech payment platform and we’re excited to further build on our partnership. It’s a recognition of Jawing’s expertise across the digital marketing ecosystem and represents a significant engagement for the agency, working not just in the local and regional market, but across the world.”

He added, “There is real momentum at Jaywing at the moment. In addition to Instarem, we continue to attract other brands wanting to tap into our data and performance marketing smarts.”

The major expansion of work for Instarem comes as the Sydney-based data and performance marketing agency adds22 new clients in the past six months. 

Meanwhile, Michael Minassian, regional head of APAC at Instarem, commented, “Jaywing has shown a strong understanding of our strategic objectives in driving and retaining new customers globally. Having worked with the team for a number of years, we are expanding their scope of work to paid search, social, display and CRO, as we continue to drive the brand in key international markets, further increasing the awareness of our platform and new product range.”

New business won by Jaywing, which has a team of more than 62, includes Investa, Bitdeer, Brilliance Financial Technology, LiveBetter and What’s My Claim Worth.