Marketing Featured Southeast Asia

31-year old ING Philippines celebrates birthday with limited-edition Krispy Kreme donut

Manila, Philippines – Bank ING Philippines is launching a one-of-a-kind partnership with Krispy Kreme – the two have just launched a limited-edition donut to celebrate the bank’s 31st anniversary. 

The donuts are rightly created, glimmering with a bright orange color – the bank’s trademark hue. It is presented with two variants – one plain and the other adorned with sprinkles. 

ING said that for its anniversary, it didn’t want to go with the usual ‘birthday cake’. 

ING is a global banking service with Dutch origins. The firm established itself in the Philippines in 1990, providing wholesale banking services to international and local corporations. Just like any brand and consumer service today, the bank has also added digital to its proposition, forging a name in digital and mobile banking.

Alongside the customized treats, there will also be a special ING x Krispy Kreme Birthday Blowout Promo, where ING customers will be eligible for two free Original Glazed doughnuts at Krispy Kreme for a minimum ₱200 single-receipt purchase using their ING Pay Visa physical debit card for dine-in and take-out transactions.

The bank shared that they chose to commemorate the anniversary through the theme due to Filipinos’ love for sweet desserts and delicacies 

“It also aligns with a core thrust of ING – to deliver delightful feeling and bring smiles to its customers,” said ING in a press release. 

The limited-edition donuts will only be available to select partners. Meanwhile, the Birthday Blowout Promo has started running on 21 October and will last until 31 October. Customers can avail of the promo from any of the 93 participating Krispy Kreme branches nationwide excluding delivery transactions.

ING Philippines shared that other fun activities will be announced on its social media pages and website.