Marketing Featured Southeast Asia

Influencer platform Hiip expands to PH, MY, SG

Singapore – Southeast Asia’s influencer platform Hiipi has expanded to the Philippines, Malaysia and Singapore markets.

Phi Nguyen, Hiip’s co-founder and CEO, shared that by adding the Philippines, Malaysia and Singapore to their network in addition to Vietnam, Indonesia and Thailand, the platform further cements its position as the number one technology solution provider for brands and influencers in the region. 

Hiip is an influencer technology solution provider using social data and end-to-end software to help more than 1,000 brands and advertisers connect and work with more than 20,000 vetted social influencers. Its in-house tech team provides both key opinion leader marketing and e-commerce capabilities so that brands can optimise their budgets for maximum returns.

Eric Rosenkranz, Hiip’s long-standing chairman, shared that as the US, European, and Asian clients look for opportunities in the rapidly growing SEA region, it is important to note that SEA is the fifth largest economy in the world.

“Almost 60% of SEA’s 680 million population is under the age of 35; and SEA’s digital economy is projected to exceed $300b by 2025, on the back of over 400 million active internet connections and a young, tech-savvy middle-class. Hiip has strongly positioned itself to take advantage of this exciting opportunity,” said Rosenkranz.

Meanwhile, Cecilia Cheng, Hiip’s CEO for Singapore and regional business director for SEA, said, “Singapore is the regional headquarters of many multinational brands and Hiip is now pleased to be able to provide influencer marketing & e-commerce technology solutions to our clients on a regional basis.”

Nikki Fedelicio, Hiip’s CEO for the Philippines, commented, “The Philippines is one of the largest and fastest-growing influencer markets globally. Hiip’s cutting edge technology will now be available in this thriving market.”