Kuala Lumpur, Malaysia – Vase Technologies or Vase.ai, a Malaysian consumer research technology company founded in 2015 to answer the lack of flexibility in traditional market research firms, has announced a seven-figure ringgit investment to jump-start their 2022 expansion. The new round of funding was spearheaded by Indelible Ventures, along with their existing investors.

Vase.ai is an AI-powered self-service platform that provides companies with fast and reliable insights into consumers, markets, brands, products, and more to reinforce their marketing and product decisions.

Julie Ng, CEO and co-founder of Vase.ai, said, “Our platform helps companies make better and smarter decisions when it comes to marketing and product decisions. The investment and support from a partner like Indelible Ventures will help us significantly as we enter a new phase of growth. We look forward to a long partnership with them as we continue our mission to make consumer and market insights more accessible to the millions of brands in ASEAN.”

As a technology startup, Vase.ai utilises its proficiency in AI to produce swift, high-quality market research at an affordable price. Vase.ai’s ability to bring all digital data points and insights that a company requires to make informed decisions provides their clients with real-time analysis that is not usually available to most brands. The tech startup has worked with leading brands in ASEAN and run over 600 projects for clients, including high-value brands namely Digi, Carsome, IPG Mediabrands, Systema, TNB, and RinggitPlus.

The investment from Indelible Ventures will be allocated towards geographical expansion and enhancing the AI technology behind the Vase.ai platform.

Meanwhile, Kevin Brockland, managing partner of Indelible Ventures, comments on their investment in Vase.ai, saying that Vase.ai provides a high value-add solution in an exciting space that taps into the fact that consumer insights and habits are changing faster than ever before.

“They have the technology, know-how and a great track record in the region, so we know our investment will further accelerate their, already impressive, regional growth. We’re excited to be working with a strong founding team and look forward to seeing them grow the business even further,” Brockland said.