Marketing Featured Southeast Asia

Flash Coffee launches new in-app delivery service in SG

Singapore – As part of Flash Coffee’s commitment to making its menu easily accessible to all, the Singapore-based coffee chain has partnered with pandago, foodpanda’s on-demand express delivery service, to launch a new in-app delivery through its official Flash Coffee app in Singapore.

The new in-app delivery on Flash Coffee app’s main page allows customers to have their orders delivered straight to their doorstep, which is an additional option to Pick-Up. This in-app delivery integration is enabled at 23 stores and counting across the country.

According to Flash Coffee, customers can now collect points on Flash Coffee’s loyalty programme for in-app delivery orders, which they can redeem for free or discounted products. These points will help in levelling up on membership tiers, which are connected to additional benefits like free products, limited edition merchandise, and invitations to exclusive events. In addition, the in-app delivery will be incorporated in the ‘Challenges’ feature in the near future, where fans will get additional rewards and points for completing fun, engaging tasks.

Sahil Arora, Flash Coffee’s managing director for Singapore, commented, “Powered by foodpanda’s pandago, we are one big step closer to making our specialty coffee as accessible as possible while catering to our customer’s ever-evolving lifestyle needs.”

Meanwhile, David Brunier, Flash Coffee’s CEO and founder, shared that launching this feature is a major strategic achievement for them as a fully tech-enabled company and paves the way for numerous customer experience improvements via technology in the future. 

“Given the strong user adoption since our soft launch just a few weeks ago, we are excited to roll out the feature across the rest of our APAC markets shortly”, said Brunier. 

Sukhdeep Singh, foodpanda’s director of strategic partnerships for Singapore, said, “With pandago, Flash Coffee can now tap on our reliable fleet of riders and advanced algorithm dispatching systems to satiate customers’ cravings for their favourite Flash Coffee drinks in the shortest time possible.”

Furthermore, Flash Coffee has also announced that customers can get complimentary in-app delivery on the Flash Coffee app with minimum orders of S$10 until 31 January 2022.