Singapore – Media and marketing communications agency PHD has appointed Imogen Bourke as its strategy director for Asia-Pacific, where she will be responsible for the continuous development and elevation of the agency’s strategic product and capability roadmap within the region.
Bourke brings with her a blend of skills honed from 16 years of diverse roles across media, technology, and production organisations and expansive international experience having worked in London, Melbourne, and Beijing.
She was previously the head of strategy for PHD Hong Kong, where she was instrumental in supporting the success and growth of the agency – in new business wins, major account retention, and media creativity.
Bourke will also be guiding teams across the region to produce effective brand experiences that deliver business outcomes and positively inspire people, communities, and culture. In addition, she will also be charged with developing industry-first strategies and challenger thinking propositions to future-proof clients’ businesses and drive sustainable growth.
She will be reporting to James Hawkins, CEO of PHD APAC.
Speaking on her appointment, Bourke said, “I could not be more excited by this opportunity to expand my experience and expertise across the APAC markets. It’s a wonderful gig to work closely with the region’s best strategists and planners to champion and grow PHD’s market-leading product, and continue to cultivate a culture of creativity, innovation and collaboration that delivers unparalleled strategic thinking and solutions for our clients.”
Meanwhile, Hawkins commented, “Imogen’s media and strategic expertise paired with her ability to build high-performing teams will help to elevate PHD’s product offerings and drive business results for clients. I am confident in Imogen’s ability to be the driving force in uncovering marketplace opportunities and lead the best strategic planning team in the region.”