Hong Kong – Mox Bank, a virtual bank backed by Standard Chartered, has appointed Igor Lau as its chief customer officer, which took effect on 1 April. Lau’s extensive experience in Mox, coupled with his profound understanding of customer needs, solidifies Mox’s dedication to putting customers at the heart of its operations.
In his new role, Lau will shape Mox’s customer journey and experience. With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, he will elevate the future of customer engagement at Mox.
Having spent nearly four years with Mox and as Interim CCO since early 2023, Lau had a critical role in shaping the latest Mox experiences and growing its base to over 550,000 customers through impactful marketing campaigns and JV partnerships.
He brings over 22 years of experience building brands and customer relationships from renowned organisations including Asia Miles where he was digital experience and member engagement head. His insights gained at leading advertising agencies like Mindshare and Ogilvy position him as an invaluable asset to the Mox leadership team.
Barbaros Uygun, CEO of Mox, said “Igor’s customer-first mindset aligns perfectly with our values. His appointment reinforces our commitment to putting customers at the heart of our business. I’m truly honoured by this opportunity to shape the customer experience at Mox,” said Igor Lau. “I’m committed to building upon Mox’s success and delivering exceptional value to our customers.”