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Snap, Hyper Island to launch AR accelerator programme in SG

Singapore – Snap, the parent company of social media platform Snapchat, has announced a partnership with education provider Hyper Island to launch an augmented reality (AR) accelerator programme in Singapore. 

The two-day course is targeted at digital creatives, marketers and brand managers aimed to accelerate participants’ understanding of AR and integration in marketing strategies.

At the end of the course, attendees will also try their hand at developing Face, World and Landmarker Lenses on Snap’s Lens Studio, a free software that allows anyone to create, publish, and share AR Lenses with millions of Snapchatters across the globe. 

The ‘AR Accelerator’ programme will be launched in Singapore first, and rolled out in other markets later in the year. In Singapore, there are two courses, from 6 to 7 September and 29 to 30 November, with a total of 20 spaces available for anyone to sign up at a cost of S$2,500.

Gareth Leeding, head of creative strategy APAC at Snap Inc. said, “The growing smartphone adoption and camera usage in APAC has led to an increased acceptance of augmented reality. Businesses that incorporate augmented reality in their customer outreach are able to invite people into an immersive experience, facilitate product try-ons, and activate useful formats for education, thus generating conversation. At Snap we believe AR is unlocking channels to reach potential customers far beyond traditional offerings.” 

He added, “We are extremely excited to partner with Hyper Island to launch a unique educational programme in Singapore to help hone augmented reality skills of local creatives and marketing professionals. Through the ‘AR Accelerator’ programme, participants will learn about the power and potential of AR, the development of full-funnel, always-on AR strategies and the ideation and even creation of prototypes. We are confident through this course we will be able to increase understanding of AR and further its integration into marketing activities.”

Meanwhile, Paviter Singh, head of courses at Hyper Island Asia, commented, “At Hyper Island, we believe in designing learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitised world. With our keen knowledge of education and learning built over the past 25 years, coupled with Snap’s expertise in AR, we are confident to deliver a concise and bespoke programme to inspire, equip, and support the growth of the participants.”