Seoul, South Korea – Electronics company LG Electronics has appointed Hyoeun Kim, former vice president of beauty brand Olay for China, to be its new vice president for its LG Electronics Marketing Center.
Kim brings with her 22 years of experience in consumer goods corporation Procter & Gamble (P&G). She began her career with P&G in 1999 and developed her brand-building expertise in multiple geographies, including China, the USA, Singapore, and Japan, as well as Korea. Kim has gained experience working across eight different brands of the global FMCG giant, namely Olay, SKII, Head & Shoulders, Swisse Vitamin, and Wella.
In 2016, Kim joined Olay China and was credited with their business turnaround by renewing the premium product innovation and reshaping the brand proposition, and transforming the brand into a high growth player in the category. Kim was also behind the brand’s award-winning ‘Fearless of Age’ campaign, alongside creative partner Grey Hong Kong.
Commenting on her new role, Kim said, “I am now ready to take on a new challenge and looking forward to working with a world-renowned, premier Korean brand – LG Electronics. It is an honor for me to be a part of this journey.”