Mumbai, India – Humans of Bombay (HOB), a local storytelling platform, has launched a new YouTube talk show titled ‘The Humans of Bombay Show’. Saidshow aims to provide viewers with an unfiltered glimpse into intriguing concepts and the powerful real-life stories of ordinary people from all walks of life across the country.
HOB believes there is power in human stories; hence the program will bring these narratives to a larger canvas through its new YouTube show. With a vision to present raw and authentic tales of individuals from diverse sections of Indian society, “The Humans of Bombay Show” promises to inspire, educate, and entertain.
Moreover, the show will not only delve into the extraordinary experiences of everyday heroes but also explore compelling concepts, professions, and various categories such as metaphysical phenomena, life in the defense forces, and sex education.
Karishma Mehta, founder and CEO of Humans of Bombay, expressed her excitement about the new venture, stating, “The journey has just begun for ‘The Humans of Bombay Show.’ There are countless more stories waiting to be unearthed—those of ordinary people who have lived extraordinary lives. We invite you to tune in to the HOB YouTube channel, where stories ignite emotions and touch your very core.”
“The Humans of Bombay Show” will mark a significant expansion of HOB’s storytelling platform, bringing their signature style of authentic storytelling to a new medium.
India – Local storytelling platform Humans of Bombay (HoB) has announced its new brand films division, which will see the platform leverage its niche to tell impactful stories for brands and comes as the next step in growing into a full-fledged 360-degree media house.
Through this new vertical, the platform intends to further expand its vision of telling raw and real-life stories. It aims to leverage its expertise and experience to bring out the human side of the brands it partners with and makes them more relatable to their audiences via authentic stories and clutter-breaking content.
HoB’s new division will focus on crafting brand films, TVCs, short documentaries and short films, providing end-to-end production services.
The platform has recently worked with fabric manufacturer Siyaram with a brand film that amplified the brand’s CSR activities in the health sector.
Karishma Mehta, founder of Humans of Bombay, mentioned, “Our new division mirrors what we set out to do 9+ years ago – telling stories of seemingly ordinary people who’ve had extraordinary journeys! And now, as we foray into a new vertical, we deal with spontaneous challenges. However, our creative vision was always in line with the brand, which made the process smooth.”
She added, “We believe the story is always the hero, where brands are integrated organically and seamlessly, so it truly resonates with the audience. As storytelling partners for brands, we are banking on our credibility as authentic storytellers to tell the brand’s stories in long format by crafting genuinely impactful branded films.”
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