India – VANTO, the premium luxury furniture brand, has awarded its creative and digital mandate to Hotcult, a part of PAD Group, following a competitive multi-agency pitch in Hyderabad. Hotcult will focus on reinvigorating the brand, developing a communication strategy, and creating compelling creatives to strengthen VANTO’s presence in the luxurious furniture market.
Hotcult’s responsibilities include creating consumer insight mapping, outlining brand architecture, putting the go-to-market (GTM) strategy into practice, and coming up with a comprehensive brand and launch strategy. Their duties also include planning crucial digital and creative campaigns, maintaining a social media presence, managing online responses, and performance optimization.
Speaking about the partnership, Gautam Reddy, founder of Hotcult, said, “It is always an honour when a client trusts you with their brand and gives you the complete communication mandate – strategic, creative & social. We are delighted to introduce this unprecedented level of luxury to India.”
He added, “This strategic move perfectly aligns with our vision to raise the brand to a coveted status among lifestyle and luxury enthusiasts nationwide. As Hyderabad emerges as a prominent destination in the luxury segment, akin to Delhi and other major metros, we are poised to be at the forefront of this exciting development.”
Meanwhile, Rupesh Kashyap, co-founder and chief content officer of Hotcult, said, ”We are elated and excited with the VANTO win. Armed with a deep understanding of their target audience and preferences, we’ve constructed an insightful cultural framework as a part of our content strategy. We’ve already created a distinctive world for VANTO in the ultra-premium furniture category and have crafted the brand positioning.”
“We’re eagerly anticipating creating compelling content for all marketing and communication touch points. This wouldn’t have been possible without the trust of our valued clients”, Kashyap added.
Adith Linga, COO of VANTO, commented about the partnership, “PAD Group (parent company of Hotcult) has orchestrated remarkable triumphs for numerous top-tier Indian brands, many of which have emerged as pioneers in their domains. Hotcult’s deep understanding of our sector aligns seamlessly with our vision, making them the perfect partner. We eagerly look forward to a dynamic and fruitful long-term alliance with them.”