Sydney, Australia – Specialist corporate and financial communications firm Honner has announced the appointment of Fiona Parker as chief strategy officer, adding to Honner’s growing senior team. In her new role, Parker will help build on Honner’s established financial communications practice including opportunities in the corporate, financial technology and professional services space – focusing on both Australia and regional mandates.
The move adds further senior resources to Honner’s growing specialisation in the fintech and digital assets sector, where the firm represents an array of global and local brands including BTC Markets, crypto.com, Algorand Foundation, Blockchain Australia, MH Carnegie & Co, Nano and Loda.
Parker brings more than 20 years of communications experience working across Australia, Europe and Asia. She joins from FleishmanHillard where she was the Sydney-based head of corporate communications for the past three years.
Prior to returning to Sydney, Parker was based in Asia for five years where she held roles including Hong Kong Technology Lead, Asia Pacific Technology Practice Director at H+K Strategies, as well as Director at MHP Communications.
On her appointment, Parker shared, “I am thrilled to be joining the growing Honner team, one synonymous with quality, which provides the highest possible calibre of strategic counsel to its impressive roster of clients. I’m very excited by the opportunity to help cutting edge innovators reshape, lead and engage the market as the ongoing digitalisation of finance brings new possibilities to life in Australia and the region.”
Honner’s Founder and CEO Philippa Honner, said the appointment reflects the rapidly escalating impact technological change is having on financial players – as both providers and customers look towards an increasingly decentralised digital asset ecosystem.
“Traditional financial brands like banks, asset managers, super funds and wealth firms continue to be the mainstay of Honner, however emerging technology is revolutionising the way these firms do business,” Honner said
Honner added, “How people engage with their money, how they ‘bank’, and how they invest is all changing – and fast. We’re investing in that change, building a financial tech practice to better service existing clients, as well as the new wave of financial brands that are taking the sector in new directions.”
Besides the appointment of Parker, Honner made a number of new hires in the areas of financial communications, marketing, and content services in the year 2022.